Represent the needs of customers across the product and design lifecycle from discovery through design validation and customer adoption
Apply appropriate research techniques and methods for specific project needs
Engage with customers to understand their unique implementation of our products, including defining and synthesizing user needs and use cases
Partner with Product Managers and Designers to influence product strategy and roadmaps
Validate feature and design direction through participatory design, early concept testing, formative and summative usability testing.
Analyze and synthesize current or previous qualitative studies and quantitative data to generate strategic and tactical insights with actionable recommendations.
Communicate findings through artifacts such as specific user segments, persona frameworks, jobs to be done, user journeys, task analyses, etc.
