Role & Responsibilities
Minimum required Accountabilities for this role-
- Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
- Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
- Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
- Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
- Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg's Behavior Model.
- Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.
Additional Accountabilities pertaining to the role-
- Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
- Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
- Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
- Contribute to the development of internal research standards, methodologies, and best practices.
Ideal Candidate
- Strong Behavioral Research / Behavioral Science professionals who have transitioned into Product Design / UX / Experience Design roles, bringing strong research thinking into product decisions.
- Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research / Consumer Behavior / Behavioral Science / Market Research, followed by hands-on experience in Product Design / UX Design / Interaction Design
- Mandatory (Experience 2): Strong foundation in primary & secondary research methods such as interviews, ethnographic studies, surveys, observational research, and behavioral experiments and experience applying these insights directly in designing product features, user journeys, or experiences
- Mandatory (Experience 3): Demonstrated experience in translating behavioral insights into product/design decisions (e.g., improving user flows, engagement, retention, or conversion through design changes)
- Mandatory (Experience 4): Experience working on end-to-end product/design lifecycle – from research → insights → ideation → wireframing/prototyping → testing
- Mandatory (Experience 5): Exposure to usability testing, concept validation, A/B testing, or behavioral experimentation as part of the product/design process
- Mandatory (Skills 1): Strong understanding of Behavioral Science principles (Cognitive Biases, Decision Science, System 1 & 2 Thinking, Consumer Psychology)
- Mandatory (Skills 2): Hands-on experience with design tools or workflows (Figma / Sketch / Adobe XD or similar) – not just research.
- Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
- Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
- Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
- Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
- Preferred (Gender) : Female candidates are highly preferred
Perks, Benefits and Work Culture
Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India.
