UX Designer

We are looking for a passionate UI/UX Designer who thrives on creating intuitive, user-centered experiences across web and mobile platforms. This role will focus heavily on funnel optimization, A/B testing, and data-driven design decisions to improve user conversion and engagement.

Key Responsibilities

• Design intuitive and user-centric UI/UX experiences across web and mobile products
• Optimize user funnels by improving onboarding, conversion, and retention flows
• Collaborate closely with Product, Growth, and Engineering teams to plan and execute A/B tests
• Translate user research, analytics insights, and experiment results into impactful design improvements
• Create wireframes, high-fidelity designs, prototypes, and detailed design specifications
• Maintain consistency through design systems, usability standards, and best practices

Must-Have Skills

• 3–6 years of experience as a UI/UX Designer
• Hands-on experience in A/B testing and funnel optimization
• Strong understanding of user behavior, usability principles, and interaction design
• Proficiency in tools like Figma, Adobe XD, or Sketch
• Ability to work with cross-functional teams in an agile environment

Good to Have (Added Advantage)

• Exposure to AI-powered design tools
• Experience with experimentation platforms (e.g., Optimizely, VWO, Google Optimize)
• Background in data-driven product environments

Assignment for UX Designer (Evaluation Task)

Focus Areas: Funnel Optimization, A/B Testing, and Design Systems

Problem Statement:

We want to improve the conversion rate of our Free Trial signup flow on the web. Using our existing design language, redesign the 3-step signup funnel to reduce friction.

Key Requirements:

1. Audit

• Perform a quick heuristic evaluation of a typical 3-step signup flow
• Identify at least 3 key friction points impacting conversion

2. Prototyping

• Create a clickable Figma prototype
• Showcase flow: Landing Page Signup Form Success Page

3. Data-Driven Validation

• Explain how you would use heatmaps, session recordings, or analytics tools
• Define how insights would validate or improve the design

4. Documentation (Handover)

• Provide clear notes for engineers including:
• Interaction behaviors
• Edge cases (error states, validation, drop-offs)
• Design specifications for implementation