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what is CRED CRED is an exclusive community for india's most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior. CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own a community special in its own way, working towards making this vision come true. here's a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner answer: you get something close to what we have at CRED CRED just has it better. As the business category lead for utility bill payments & recharge, you will own the end-to-end strategy, growth, and P&L for one of CRED's most important engagement categories. This role is responsible for step-change growth - scaling the category 2-3× by making utility payments and recharges a habit-forming, low-friction, and high-frequency use case for CRED members. The mandate is not short-term monetisation, but maximising active transacting members at the lowest cost to serve, while building a compliant, resilient, and scalable business. you will work closely with product, engineering, compliance, and external ecosystem partners to define the future roadmap for the category and translate strategy into execution.
Job ID: 138264673
