User Acquistion Specialist

Job Title: User Acquisition Specialist (Mobile Apps)

Location: Gurugram – Full-time

We're looking for a User Acquisition Specialist to grow our mobile apps and drive high-quality installs and in-app actions. You'll manage performance campaigns across channels and optimize for ROAS, CPI, and LTV.

Responsibilities:

• Run and optimize UA campaigns on Google UAC, Meta, and other channels (TikTok, ASA, OEMs, networks).
• Work with MMPs (AppsFlyer / Adjust / Singular / Tenjin) and/or Firebase/GA4 for tracking and attribution.
• Analyze campaign data, cohorts, and funnels to improve performance.
• Test creatives, audiences, and store assets to boost conversion rates.
• Own budgets, pacing, and performance targets.

Requirements:

• 2in mobile app user acquisition/performance marketing.
• Hands-on experience with Google UAC & Meta Ads (must).
• Strong understanding of CPI, CPA, ROAS, LTV, retention.
• Comfortable with Excel/Sheets and data-driven decisions.