As a Media Buyer at Santa Browser, you will launch, optimize, and scale paid user acquisition campaigns to drive app installs while maintaining efficient Cost-Per-Install (CPI) and strong user retention.
You will play a key role in shaping our digital growth strategy through data-driven decision-making, audience optimization, and high-performing ad creatives.
Key Responsibilities
- Plan, create, and scale paid advertising campaigns across:
- Google Ads
- Meta Ads
- YouTube Ads
- TikTok Ads
- Other digital advertising platforms
- Optimize CPI, CPA, and ROAS to maximize campaign efficiency and performance.
- Analyze campaign performance daily and make data-driven optimization decisions.
- Conduct A/B testing for:
- Ad creatives
- Messaging
- Landing pages
- Audience targeting
- Collaborate with creative teams to develop high-converting ad creatives.
- Track and optimize campaigns using MMPs such as:
- AppsFlyer
- Adjust
- Similar attribution platforms
- Explore new traffic sources, ad platforms, and programmatic opportunities to scale app growth.
- Stay updated with latest digital advertising trends, platform updates, and performance marketing best practices.
What We're Looking For
- 3+ years of experience in mobile performance marketing and user acquisition.
- Proven track record of managing CPI-optimized campaigns at scale.
- Expertise in at least one of the following:
- Google Ads
- Meta Ads
- YouTube Ads
- TikTok Ads
- Mobile app install campaigns
- Strong experience with MMPs and attribution models.
- Ability to analyze campaign data and optimize performance effectively.
- Strong analytical and problem-solving skills.
Bonus Skills
- Experience in Web3 or crypto-related projects.
- Knowledge of:
- Programmatic advertising
- DSPs
- Affiliate marketing
What We Offer
- Competitive salary + performance-based commissions
- Opportunity to grow with an innovative global tech company
- International work exposure and collaboration
- Fast-paced, high-growth work environment
- Opportunity to make a direct business impact
Skills: google ads,meta ads,user acquisition,media buyer
