About The Role
We are looking for a data-driven and growth-focused User Acquisition Manager to scale our Rewards App user base through paid, organic, affiliate, influencer, and performance marketing channels. The ideal candidate should have hands-on experience in mobile app growth, user acquisition, retention strategies, and performance optimization.
Key Responsibilities
- Plan, execute, and optimize user acquisition campaigns across Meta, Google Ads, TikTok, DSPs, and affiliate networks.
- Drive app installs, registrations, and user engagement while maintaining target CPI, CPA, ROAS, and LTV metrics.
- Scale acquisition through rewards platforms, offerwalls, referral programs, influencers, and performance partnerships.
- Analyze campaign performance and user behavior to identify growth opportunities.
- Conduct A/B testing on creatives, landing pages, onboarding flows, and targeting strategies.
- Monitor and improve user activation, retention, and re-engagement funnels.
- Work closely with Product, Creative, and Analytics teams to improve conversion and retention rates.
- Track campaign performance using attribution and analytics tools such as AppsFlyer, Adjust, Firebase, or similar platforms.
- Identify and test new acquisition channels and growth opportunities.
- Prepare regular reports on KPIs, campaign performance, and growth insights.
Requirements
- 2+ years of experience in User Acquisition, App Growth, Performance Marketing, or Mobile Marketing.
- Strong understanding of CPI, CPA, ROAS, CAC, Retention, and LTV metrics.
- Hands-on experience managing campaigns across Meta, Google UAC, TikTok, and other acquisition platforms.
- Experience with mobile attribution tools such as AppsFlyer, Adjust, Branch, or Firebase.
- Knowledge of rewards apps, gaming apps, offerwalls, GPT/rewards ecosystems, or fintech products is a plus.
- Strong analytical mindset with proficiency in Excel/Google Sheets.
- Experience in campaign optimization, audience segmentation, and creative testing.
- Excellent communication and stakeholder management skills.
Preferred Skills
- Experience with affiliate marketing and influencer acquisition.
- Familiarity with CRM, push notifications, lifecycle marketing, and user retention strategies.
- Knowledge of SQL, Tableau, or data visualization tools is an added advantage.
What We Offer
- Opportunity to work on a fast-growing rewards ecosystem.
- Ownership of growth initiatives and marketing strategies.
- Collaborative and high-performance work environment.
- Competitive salary and career growth opportunities.
Skills: reward,user acquisition,app,affiliate
