URGENT Senior executive - Performance Marketing (Media Buyer, Digital Agency)

Key Responsibilities

• Plan, execute, and optimise paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant digital platforms.

• Develop campaign strategies, including audience targeting, budget allocation, bidding strategies, and testing plans.

• Create and optimise ad copy and creatives while conducting A/B testing to improve campaign performance.

• Monitor and optimise key performance metrics such as CTR, conversion rate, CPA, ROAS, and overall campaign ROI.

• Conduct keyword, audience, and competitor research to identify new growth opportunities.

• Ensure accurate campaign tracking, conversion measurement, attribution setup, and reporting using tools such as GA4, Google Tag Manager, and Looker Studio.

• Prepare regular performance reports with actionable insights and recommendations for continuous improvement.

• Collaborate with internal teams, including content, design, and technical specialists, to deliver integrated digital marketing campaigns.

• Maintain campaign documentation and contribute to process improvements and best practices.

Requirements

• Diploma or Degree in any discipline. Marketing or Business qualifications are an advantage.

• At least 2 years of hands-on experience in Performance Marketing or Media Buying.

• Strong experience managing campaigns on Google Ads and Meta Ads. Experience with LinkedIn Ads is preferred.

• Exposure to platforms such as TikTok, Xiaohongshu (XHS), or Lemon8 will be an advantage.

• Proficient in digital analytics and tracking tools, including Google Analytics 4 (GA4), Google Tag Manager, conversion APIs, Looker Studio, or similar platforms.

• Strong analytical, problem-solving, and communication skills.

• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

• Experience in a digital marketing agency is preferred.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format or please click on Apply Now.

We regret only shortlisted candidates will be notified.

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