Job Summary
We are looking for an experienced and creative Content Writer to join our client's digital marketing team. The role involves crafting engaging, SEO-optimized, and jargon-free B2B content for websites, campaigns, and other digital marketing initiatives. You will work onsite at the client location and collaborate closely with marketing teams to support ongoing content strategies.
Key Responsibilities
- Collaborate with the digital marketing team to execute online content strategies
- Write, edit, and update website content and digital marketing copy
- Ensure all content aligns with SEO best practices and is optimized for web performance
- Simplify complex business content into engaging, reader-friendly language
- Read and extract insights from whitepapers and case studies for promotional purposes
- Contribute to copywriting efforts, including taglines, banners, and short-form content
- Maintain a consistent tone and voice across all written materials
- Stay updated with content trends in the B2B and digital marketing landscape
Candidate Profile
- Proven experience in B2B inbound content writing (preferably in IT/Outsourcing sectors)
- Strong understanding of SEO, web content structure, and digital marketing channels
- Ability to translate technical or complex information into easy-to-understand content
- Copywriting experience is a plus
- Prior experience in a marketing communications role in an IT, ITeS, or outsourcing firm is an advantage
- Excellent command over English, with strong grammar and editing skills
