Job Summary
We are seeking a dynamic Strategic Planner with 24 years of experience in Below The Line (BTL) marketing to join our pitch team. The ideal candidate will bring strategic thinking, brand insight, and cross-platform campaign planning expertise to help win pitches and craft award-winning experiential marketing campaigns.
Key Responsibilities
- Develop and pitch integrated BTL marketing campaigns across multiple platforms
- Provide strategic insights and recommendations based on market and consumer analysis
- Collaborate with ideators, copywriters, designers, and creative directors to deliver impactful brand-driven solutions
- Create brand-positioned experiences aligned with business goals
- Incorporate emerging media, technologies, and trends into campaign strategies
- Support the creative development process to ensure ideas align with brand strategy
- Deliver compelling presentations to internal stakeholders and clients
- Stay updated with best practices in experiential and BTL marketing
