Upwork Expert - Business Development

Role Title: Upwork Expert — Business Development

Location: Kolkata, India — On-site

Employment Type: Full-time

About the Role

We are looking for a proactive and target-driven Upwork Expert — Business Development to manage lead generation and client acquisition through Upwork.

You will be responsible for finding relevant projects, researching potential clients, creating personalised proposals, managing conversations and follow-ups, and generating qualified business opportunities. The ideal candidate should understand Upwork as a sales channel and be focused on converting opportunities into actual clients.

Key Responsibilities

* Monitor Upwork daily and identify relevant projects aligned with our services.

* Research clients and understand their requirements before applying.

* Write personalised and compelling Upwork proposals instead of generic templates.

* Manage multiple active proposals, client conversations, and follow-ups.

* Respond to client messages promptly and professionally.

* Conduct initial discussions to understand requirements and qualify opportunities.

* Coordinate with the sales/delivery team when deeper technical or service discussions are required.

* Maintain and optimise the company's Upwork profile and portfolio.

* Track proposals sent, responses, interviews, conversions, and contract value.

* Manage Upwork Connects efficiently and focus on high-potential opportunities.

* Build a consistent pipeline rather than relying on occasional wins.

* Share regular reports on lead generation and Upwork performance.

Preferred Skills

* Strong understanding of Upwork bidding and proposal writing.

* Excellent written and spoken English.

* Strong research and client communication skills.

* Good understanding of sales and lead qualification.

* Strong follow-up and relationship-management skills.

* Ability to identify high-quality opportunities quickly.

* Comfortable managing multiple prospects simultaneously.

* Familiarity with CRM and sales reporting tools.

* Target-driven and highly organised.

* Strong ownership and ability to work independently.

Experience

* 1–3 years of experience in Upwork bidding, lead generation, business development, sales, or client acquisition.

* Proven experience generating leads or winning projects through Upwork is strongly preferred.

* Experience with digital marketing, SEO, web development, SaaS, consulting, or agency services will be an advantage.

* Candidates with a demonstrable Upwork profile, proposal history, or previous client wins will be preferred.

Why Join Us

* Work with international clients and target global markets.

* Own the Upwork lead-generation process and directly contribute to revenue growth.

* Work with a growing team and modern sales tools.

* Performance-based incentives and clear growth opportunities.

* Opportunity to grow into a Business Development or Sales role.

* Be part of a fast-paced, execution-focused work environment.