UNIT MARKETING HEAD

We are looking for a dynamic Unit Marketing Head to lead marketing, business development, patient acquisition and referral growth for a hospital unit.

Key Responsibilities

• Develop and execute unit-level marketing and business development strategies.

• Drive OPD/IPD volumes, patient acquisition, specialty growth and revenue objectives.

• Build and strengthen relationships with doctors, referral networks, corporates, TPAs and other healthcare stakeholders.

• Lead referral marketing, corporate tie-ups, community outreach, camps, CMEs and local market activation.

• Analyse market trends, competition, referral patterns and patient opportunities to identify growth areas.

• Lead and develop the marketing/business development team.

• Track KPIs, marketing ROI, referral volumes, conversion and business performance through regular MIS.

What We're Looking For

• Relevant experience in hospital marketing, business development, sales or healthcare services.

• Strong understanding of doctor/referral relationship management and hospital business development.

• Excellent communication, negotiation and stakeholder-management skills.

• MBA/PGDM in Marketing/Healthcare Management preferred.