Unica Campaign Execution Specialist

As a Campaign Quality Analyst, you are responsible for testing and validating workflow along with creatives as per project guidelines.

Your primary responsibilities include:

• Prepare campaign performance diagnostics to develop actionable tactical insights.
• Perform peer review and quality assurance/control steps to ensure the quality of the delivered target audience.
• Validate the workflow against Campaign requirements.
• Test the waterfall and validate it with a database.
• Required education
• Bachelor's Degree
• Preferred education
• Master's Degree

Required technical and professional expertise

• Graduate with a minimum 3 years of experience in Unica Campaign Automation Tool
• Experience in Campaign Testing Methodology
• Expertise in SQL and other testing tools
• Excellent communication skills

Preferred technical and professional experience

• Exposure to multiple marketing platforms for campaign management operations.
• Hands-on experience in data segmentation to generate target audience.
• Skilled in all required email testing before deployment such as multivariate
• Ambitious individual who can work under their direction towards agreed targets/goals.