Company Description
- ViralMint Media Private Limited is a performance-driven digital marketing agency specializing in scaling e-commerce brands through data-backed strategies. We help online businesses acquire high-quality customers, drive sustainable sales growth, and improve retention with a strong focus on ROI. ViralMint partners with ambitious e-commerce brands to build strong digital identities and outperform competitors in fast-moving markets.
Role Description
We are looking for a seasoned Content Head (E-commerce) to lead our content vision and execution. This is a full-time, on-site role based in Pune. The Content Head will be responsible for driving content strategy across multiple e-commerce brands, ensuring high-impact storytelling that converts, engages, and retains customers.
You will own the end-to-end content lifecyclestrategy, creation, execution, optimization, and performancewhile leading a team of writers, editors, and creatives. This role requires a strong blend of creativity, leadership, analytical thinking, and deep understanding of digital and e-commerce content.
Key Responsibilities
- Build and execute a comprehensive content strategy aligned with brand, marketing, and business goals.
- Lead, mentor, and scale a team of content writers, editors, and freelancers.
- Oversee content production for websites, product pages, blogs, ads, emailers, social media, and marketplaces.
- Maintain brand voice consistency across all platforms and clients.
- Create and manage editorial calendars, content pipelines, and delivery timelines.
- Collaborate with performance marketing, design, SEO, and account management teams.
- Optimize content based on performance data, conversion metrics, and audience insights.
- Ensure content follows SEO, CRO, and platform-specific best practices.
- Review, edit, and approve high-quality content before publishing.
Qualifications & Experience
- 4+ years of experience in content strategy, content leadership, or editorial roles (in e-commerce)
- Strong experience in e-commerce, D2C, or digital marketing agencies preferred.
- Proven ability to lead teams and manage multiple projects simultaneously.
- Excellent writing, editing, and storytelling skills.
- Strong understanding of SEO, performance marketing content, and conversion-focused writing.
- Experience working with cross-functional teams in fast-paced environments.
- Strong organizational, communication, and leadership abilities.
- Bachelor's or Master's degree in Marketing, Communications, Journalism, or a related field.
Why Join ViralMint
- Work with fast-growing e-commerce brands.
- High ownership and leadership role.
- Performance-driven, learning-focused culture.
- Opportunity to build and scale a strong content function from the top.
