About the Role
The UI/UX Designer designs intuitive, accessible, and customer-friendly digital journeys. The role focuses on simplifying service experiences, improving task completion, reducing friction, and creating consistent, user-centred designs across web, mobile, and self-service touchpoints.
- Conduct customer research, usability testing, journey mapping, and service experience analysis.
- Design wireframes, prototypes, user flows, information architecture, and high-fidelity UI screens.
- Improve onboarding, form completion, navigation, service discovery, mobile usability, and accessibility.
- Apply design system standards while tailoring interfaces for customer clarity and adoption.
- Partner with Product Managers and Engineers to translate insights into practical design specifications.
- Use customer feedback, behavioural data, and usability findings to iterate and improve digital journeys.
Preferred Skills
- Strong proficiency in Figma or equivalent design and prototyping tools, including reusable components, variants, and design handoff practices.
- Experience applying design systems, UI standards, and accessibility guidelines to create consistent, inclusive, and scalable customer-facing interfaces.
- Ability to conduct user research, usability testing, customer journey mapping, and service blueprinting to identify pain points and improvement opportunities.
- Good understanding of information architecture, interaction design, responsive design, mobile-first design, and form usability.
- Ability to translate customer feedback, behavioural data, and business requirements into clear design recommendations and practical product improvements.
- Strong collaboration skills to work effectively with Product Managers, Engineers, business stakeholders, and service owners in an agile delivery environment.
- Clear communication and storytelling skills to explain design rationale, trade-offs, and user impact to both technical and non-technical audiences.
- Basic understanding of front-end development concepts such as HTML, CSS, component behaviour, and design feasibility is preferred.
