Job Summary:
We are seeking a skilled and detail-oriented UI/UX Specialist with expertise in HubSpot CMS, SharePoint CMS and others to take up responsibility of the overall user experience of our website. This role requires a blend of analytical, creative, and technical skills to improve user engagement, optimize conversion rates, and maintain design and content consistency across all digital touchpoints. The ideal candidate will bring a strong background in web design and development and maintain content and design consistency across all digital touchpoints.
Key Responsibilities:
CMS Expertise:
- Efficiently manage content using HubSpot CMS and SharePoint CMS, ensuring seamless updates and integration of necessary plugins.
Content Management & Publishing:
- Publish and update content, including blogs, product pages, and event updates, following the editorial or marketing calendar.
- Ensure accuracy with proper formatting, metadata, and adherence to editorial guidelines and brand identity.
UI/UX Design:
- Create visually appealing and functional interfaces aligned with branding.
- Design responsive layouts for optimal experiences across desktop, mobile, and tablet devices.
- Implement A/B testing and analyze results to refine UI/UX strategies.
Performance Optimization:
- Conduct regular audits using tools like Google Lighthouse, GTmetrix, and PageSpeed Insights.
- Optimize website performance, load times, and bounce rates.
SEO & Accessibility:
- Optimize content with keywords, meta tags, alt texts, and structured headings for SEO.
- Ensure internal and external links are functional and aligned with SEO goals.
- Maintain web performance standards, including image compression and accessibility compliance.
Analytics & Reporting:
- Monitor user behaviour and report on UI/UX impact using tools such as Google Analytics, Hotjar, or Crazy Egg.
- Analyse data-driven insights to collaborate with stakeholders on iterative improvements.
Conversion Optimization:
- Design and test CTAs, forms, and navigation flows to improve conversion rates and user experience.
Key Attributes:
- Bachelor's degree in Design, Computer Science, Human-Computer Interaction, or a related field.
- Proven experience in UI/UX design, HubSpot CMS, SharePoint CMS, website performance optimization, and content management.
- Proficiency with tools like Google Analytics, Hotjar, and Crazy Egg.
- Understanding of SEO principles, web performance standards, and accessibility guidelines.
- Experience with A/B testing, heatmap analysis, and user behaviour tracking.
- Excellent attention to detail and ability to manage multiple projects and deadlines.
Preferred Skills:
- Knowledge of front-end development (HTML5, CSS, JavaScript) for implementing design improvements.
- Certifications in UX design, Google Analytics, or related fields.
- Familiarity with webmaster tools, GTM & Hubspot Performance Dashboards is preferred Good to have knowledge of performance and accessibility best practices.
