UGC & Performance Creative Creator

UGC & Performance Creative Creator

NISAANCH | Fractional / Part-Time

About NISAANCH

NISAANCH is a premium fragrance brand built around the belief that fragrance is not just about how you smell — it is about how you feel.

We are building a modern Indian fragrance brand with a strong focus on digital growth, Meta advertising, creator-led content and authentic storytelling.

We are looking for a UGC & Performance Creative Creator who can help us build a high-volume, high-quality creative engine for our brand.

The Role

This is not a traditional social media/content creator role.

You will be responsible for creating and developing UGC-style and performance-driven video content that can be used across Instagram, Meta Ads, Reels and other digital channels.

You will work closely with the founder and performance marketing team to continuously test:

• Different hooks
• Different customer problems
• Different emotional angles
• Different product benefits
• Different creator personas
• Different storytelling formats
• Different CTAs

The goal is simple:

Create content that gets attention, builds desire and ultimately drives purchases.

What You Will Do

1. Content Ideation & Strategy

• Develop new UGC and performance creative concepts every week.
• Research current UGC, Reels and advertising trends.
• Identify winning content patterns in the fragrance, beauty, fashion and D2C space.
• Develop different creative angles for different customer personas.
• Turn successful concepts into multiple variations.

2. Script & Hook Development

Write strong:

• First 1–3 second hooks
• UGC scripts
• Problem/solution scripts
• Product demonstration scripts
• Testimonial-style scripts
• POV concepts
• Storytelling concepts
• Founder-led content
• Comparison/education concepts
• Promotional creatives

You should understand that the first few seconds matter more than making a beautiful video.

3. Shooting & Content Production

Create authentic, native-looking content using:

• Smartphone/camera
• Natural environments
• Product shots
• Talking-head videos
• POV shots
• Lifestyle footage
• Fragrance application
• Getting-ready scenarios
• Date/night-out/workplace scenarios
• Unboxing and first-reaction content

The content should feel real and native to social media, rather than like a traditional TV commercial.

4. Editing

Edit videos for:

• Instagram Reels
• Meta Ads
• Stories
• Short-form video

You should be comfortable with tools such as CapCut, Premiere Pro, Final Cut, VN or equivalent.

Ability to create multiple versions from the same footage is highly valued.

5. Creator Management

Help build and coordinate a network of UGC creators/influencers.

This may include:

• Finding suitable creators
• Briefing creators
• Writing creator scripts
• Sending products
• Managing deliverables
• Reviewing submitted content
• Requesting revisions
• Maintaining a creator/content database

Performance Creative Mindset

You don't need to be a performance marketer, but you must understand performance creative.

You should be comfortable thinking:

This hook worked. Let's create 5 more variations.'This video got views but didn't generate purchases. Why'Let's test the same concept with a different opening.'Can we communicate this benefit in the first 2 seconds

You will work with the performance marketing team to understand which creatives are generating results and use those learnings to produce the next batch.

Expected Output

Our initial target is approximately:

20–30 usable creative assets per month

This can include multiple variations from the same shoot.

For example:

1 concept → 5 hooks → 3 edits → multiple variations

We care more about creative testing velocity and quality than simply counting Instagram posts.

What We're Looking ForMust Have

• Strong understanding of Instagram Reels and UGC content.
• Excellent sense of hooks and storytelling.
• Comfortable appearing on camera or directing others on camera.
• Strong short-form video editing skills.
• Ability to shoot good-quality smartphone content.
• Understanding of what makes content feel authentic rather than overly produced.
• Strong understanding of social media trends.
• Ability to generate ideas quickly.
• Comfortable working in a fast-moving startup environment.
• Willingness to experiment, test and learn from performance data.

Big Plus

Experience in:

• Fragrance
• Beauty
• Fashion
• Skincare
• D2C
• E-commerce
• Meta advertising
• Performance creative
• Influencer/UGC campaigns

Who Would Be a Great Fit

Someone who sees a Reel and immediately thinks:

Why did this hook work

Someone who can take one product and come up with:

10 different stories + 20 different hooks + multiple creator personas.

Someone who understands that a winning ad doesn't necessarily have to be beautiful.

It has to make people stop, watch, feel something and take action.

Engagement

Type: Fractional / Part-Time

Location: Remote / Hybrid

Commitment: Approximately 4-5 days per week equivalent

We are open to discussing the exact working arrangement with the right candidate.

How We Will Measure Success

Your performance will primarily be evaluated on:

• Number of quality creative concepts produced
• Creative testing velocity
• Quality of hooks
• Variety of creative angles
• Quality of UGC
• Ability to create multiple variations
• Improvement based on performance data
• Number of creatives that become strong performers in paid advertising
• Contribution to improving creative performance over time

Views and followers alone will not be the primary KPIs.

To Apply

Please share below at [Confidential Information]:

1. Your portfolio / Instagram / previous work
2. 3–5 examples of UGC or performance creatives you have created
3. Brands you have previously worked with
4. Your experience with Meta Ads / performance creative, if any
5. Your expected monthly fee for a fractional engagement
6. A short answer to this question:

If we give you a NISAANCH perfume and ask you to create 5 different Reel concepts to sell it, what would your concepts be

• We are looking for someone who wants to build a creative growth engine with us, not simply create posts.