About The Company
Who are we
Myntra is India's leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we've always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We're bold in our thinking, agile in our execution, and collaborative in spirit.
Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
Title : Udaan
Type : Program for People with Disabilities
Location : Bengaluru
Mode : Onsite
Duration: 6 months
About Udaan
Udaan is Myntra's initiative specifically designed to offer a career launchpad to People With Disabilities. It is a six-month paid program that ensures a conducive environment facilitating a smooth inclusive transition to work. With structured onboarding, customized learning and development programs, mentorship opportunities, on-the-job learning, and best-in-class benefits, we aim to provide an environment that is supportive, so that you can thrive and build your career with us.
As a part of our commitment towards diversity and inclusion, through this program, we strive to create a culture where all can belong and bring their experiences and authentic selves to work every day. During this 6-month program with us, you will get the opportunity to work with the best talent in the e-commerce industry and work on projects that match your interests, abilities, and could lead to full-time employment with Myntra.
Udaan 3.0 is a testament to the program's success in the previous years. It is the strong foundation of inclusive commitment and empowerment that Myntra holds which has enabled this program to return and grow stronger each time. With every batch, Udaan continues to reinforce Myntra's vision of building a workplace where everyone can thrive, contribute meaningfully, and shape their careers with confidence.
Objective
Support the D2C team in aggressively scaling selection by identifying MSKU whitespaces and executing high-efficacy brand and style activation, aligned with the 2026 growth playbook.
Key Responsibilities
- Whitespace Identification: Assist in identifying high-focus Article Type (AT) whitespaces across under-indexed Business Units (BUs) such as Women's Western Wear, Home Furnishing, Jewellery, and Kids.
- Existing Brands Onboarding: Utilize crawls to identify catalog gaps and prepare whitespace reports to secure relevant missing selection from existing brand partners.
- New Brand Pipeline: Deploy proactive crawls to build the Business Development (BD) pipeline, supporting the target of onboarding 2L+ incremental selection from new and existing brands for the year.
- Style Activation Tracking: Monitor core activation metrics during the incubation phase for newly onboarded styles.
- Cross-functional Support: Coordinate with BD, Curation, and Incubation Teams to resolve systemic blockers and track activation progress.
Key Performance Indicators (KPIs) to Support
Achieving Selection Parity (SDS) of ≥70% with competitors.Driving 80% Ads Coverage for new styles.Keeping brands remaining at zero GMV after three months of onboarding to
Required Skills
d2c, direct to customer, brand management, brand strategy, inventory management, commercial operations, data analysis
Required Education
UG
