UA & Growth Intern (Marketing)

Job Description - Marketing Executive

compensation -upto 20k

Onsite Patna

UA & Growth Intern (App Growth & User Acquisition) — Must-Have Skills We are looking for a highly driven UA & Growth Intern who can support end-to-end mobile app marketing operations across performance marketing, rewarded/user acquisition campaigns, programmatic advertising, influencer collaborations, analytics, and growth experiments. Mobile App Marketing Knowledge Basic understanding of mobile app ecosystem (Android/iOS) Knowledge of CPI, CPA, ROAS, Retention, ARPU, LTV, CTR, CVR, etc. Understanding of app install funnels and user acquisition lifecycle Familiarity with app growth strategies for gaming or consumer apps Performance Marketing Hands-on knowledge of Meta Ads, Google Ads (UAC/App Campaigns), TikTok Ads Ability to create, optimize, and scale campaigns Understanding of audience targeting, creatives, bidding, and optimization Rewarded & Offerwall Marketing Knowledge of rewarded traffic ecosystem Understanding of offerwalls, incentive traffic, rewarded UA, retention quality, and fraud prevention basics Familiarity with platforms like Unity Ads, ironSource, AppLovin, Fyber, and other offerwall networks Programmatic Advertising Basic understanding of DSP/SSP ecosystem Knowledge of RTB, CPM, bidding, targeting, and attribution Familiarity with DV360, Moloco, AppLovin, Liftoff, Mintegral, and Unity Exchange Influencer & Creator Marketing Ability to identify and onboard creators/influencers Experience in outreach and negotiation Understanding of influencer campaign tracking and performance measurement Analytics & Attribution Understanding of AppsFlyer, Adjust, Firebase, and Google Analytics Ability to read campaign data and derive actionable insights Basic Excel/Google Sheets analytical skills Creative & Content Sense Understanding of ad creatives and hooks Ability to suggest video concepts, ad copies, thumbnail ideas, and UGC-style content Awareness of current social media and gaming trends Communication & Execution Strong communication and coordination skills Ability to work with designers, developers, and growth teams Fast learner with execution-focused mindset Preferred Bonus Skills Experience running app campaigns before Knowledge of ASO (App Store Optimization) Understanding of monetization & ad revenue Knowledge of MMP (Mobile-Measurement Partner) Experience with gaming or rewards-based apps Basic SQL or data analysis knowledge Familiarity with affiliate or publisher ecosystem Ideal Candidate Traits Obsessed with growth and experimentation Highly active on social media & trend-aware Data-driven thinker Self-starter with startup mindset Comfortable handling A–Z marketing responsibilities Example Responsibilities Run and optimize app install campaigns Manage rewarded and programmatic traffic Coordinate influencer campaigns Analyze retention and ROAS data Test creatives and growth experiments Track campaign performance daily Help scale app growth profitably Coordinate with product and monetization teams