UA Gameplay Video Artist

Company Description:

GameFuel is a bootstrap startup with a clear vision: to deliver top-tier game art content by combining world-class talent with efficient processes. We partner closely with game development studios, ensuring seamless integration and minimising client overhead. At GameFuel, we empower our artists to grow into complete game professionals—specialists who understand the broader game context and the impact of their work on the final product.

About the Role

We are looking for a highly creative and execution-focused UA Gameplay Video Artist to create engaging short-form gameplay promotional videos for mobile and PC games.

This role focuses on transforming gameplay concepts into high-retention User Acquisition (UA) creatives by recreating, choreographing, capturing, and polishing gameplay sequences inside Unity.

You will work closely with the Creative Director and AI Video team to produce visually compelling gameplay ads optimized for platforms like TikTok, Instagram Reels, YouTube Shorts, and paid acquisition campaigns.

This is not a cinematic trailer role — this is a fast-paced, performance-driven creative production role focused on scroll-stopping gameplay content.

Key Responsibilities

Gameplay Recreation & Choreography

• Recreate gameplay moments accurately from references, concepts, or rough recordings
• Choreograph gameplay interactions to maximize emotional engagement and retention
• Create satisfying, dramatic, frustrating, or curiosity-driven gameplay moments based on creative direction
• Design polished gameplay flows for short-form ad creatives

Unity-Based Gameplay Capture

• Set up gameplay scenes, cameras, timing, transitions, and effects inside Unity
• Create cinematic gameplay captures using camera movement, pacing, lighting, VFX, and animation polish
• Collaborate with developers and artists to implement gameplay modifications required for promotional videos

Video Editing & Production

• Edit short-form UA videos for social media and paid marketing campaigns
• Add transitions, sound effects, motion graphics, captions, and pacing improvements
• Integrate AI-generated hooks and sequences into gameplay videos
• Produce multiple creative variations and iterations quickly

Creative Collaboration

• Work closely with the Creative Director to execute creative concepts and hooks
• Collaborate with AI video creators and game developers to deliver high-performing video creatives
• Contribute ideas for gameplay presentation, pacing, and visual storytelling

What We're Looking For

Required Skills

• Strong experience creating gameplay promotional videos or mobile game ad creatives
• Experience working with Unity for gameplay setup, capture, or cinematic scene creation
• Strong understanding of short-form video pacing and retention mechanics
• Proficiency in:
• Adobe Premiere Pro
• After Effects
• DaVinci Resolve or equivalent tools
• Ability to create visually satisfying and emotionally engaging gameplay sequences
• Good understanding of camera composition, timing, transitions, and visual flow
• Ability to iterate quickly and work in a fast-paced creative environment

Bonus Skills

• Experience creating mobile game UA creatives
• Familiarity with TikTok/Reels/YouTube Shorts trends
• Experience integrating AI-generated video content into edits
• Basic knowledge of VFX, shaders, or Unity animation workflows
• Understanding of gameplay psychology and emotional engagement

Ideal Candidate

You are someone who:

• Loves creating visually engaging gameplay videos
• Understands why certain gameplay moments are emotionally satisfying or attention-grabbing
• Has strong instincts for pacing and short-form content
• Enjoys experimenting with gameplay presentation and visual storytelling
• Can take a rough gameplay idea and turn it into a polished promotional creative

Deliverables

• Short-form gameplay ads
• UA gameplay creatives
• Gameplay recreation videos
• Unity gameplay captures
• Gameplay-focused promotional videos
• Creative variants for performance testing

Experience

• 2+ years in gameplay video production, UA creative production, or game marketing content
• Portfolio showcasing:
• Gameplay promotional videos
• Mobile game ad creatives
• Unity-based gameplay capture or choreography
• Short-form video editing

Work Type

• Full-Time / Contract
• Remote / Hybrid Flexible

Portfolio Requirement

Applicants must submit:

• Gameplay ad creatives
• Short-form promotional videos
• Gameplay recreation or Unity capture work
• Examples demonstrating pacing, hooks, and emotional gameplay presentation