Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1 Accountability: Sales collection, C form collection & Ugai management * Monitoring & reviewing companys & freight outstanding
- Reviewing the ageing of debtors on a daily basis
- Collections of cheques, DD from customers
- Coordination with DIC for ensuring collections in time
- Development & periodic review of critical ugai indicators
- Collection of all the C forms from the parties
- Ensure that the C forms are in proper format with all supporting's and are dispatched to plant in time
- Collection & submitting Guarantor letters in time.
KRA2 Achieving sales targets
Achieving sales targets of white cement & new products * Ensure frontline implementation of zonal marketing plan
- Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area
- Performing systematic market visit schedule activities
- Building rapport with all the customers
- Ensure collation of orders & feeding the same in e-commerce site on web
- To fill in Daily Activity Report & call cycle entries
- Attentively listen to customers problems/issues & apprise the same to area head/state head
- Attending to quality, pricing problems of the retailers/ stockiest & direct customers
- Creating awareness of new products by converting features into benefits & spreading new products awareness through cluster meets & counter meets
KRA3 Gathering market feedback * Provide the feedback & need for appointing new dealers / stockists in unrepresented areas or the areas which are not fully penetrated.
- Providing feedback on weak pockets of sales areas & the reasons thereof
- Closely interact with retailers/retailers staff / stockists to get the first hand market feedback & submitting the same to area head/state head
- Make available the information on competitors promotion activities to area head/state head
- Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same
KRA4 Promoting products & applications * To involve CASC team and give detailed requirements of Sampling/ Brand approvals/ Site Training program. Participate in events along with CASC and convert the activity into business.
- To coordinate & provide support to CASC personnel for sampling to be done at micro level.
- Timely distribution of sales promotional material
- Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
- To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business
- Distribution of gifts & other promotional material to customers in time
KRA5 Initial complaint handling * To attend to the complaints of customers with regard to minor & generic applications & products
- Visiting site to get the actual feel of complaint
- To take the initial account of the nature of complaint
- To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement
