Trade Marketing Specialist

Job Description Trade Marketing Specialist

Primary Purpose of Role:

Responsible to plan and execute promotional campaign as per the channel visibility strategy. Also be responsible to partner with sales team to support brand activation and manage key account

relationships

Responsibilities:

Plan & execute promotional campaigns as per the channel visibility strategy:

o On-Ground Execution of the Channel development programs

o Inventory Management for running promotions and campaigns

o Asset Management

Lead Channel merchandisers to Ensure execution of the accounts as per the template

Partner with the Sales team to understand the requirement and support in Brand activation

Manage operational relationship with key contacts

Ensure right account identification for experiential focused sales approach as per the consumer

engagement strategy:

o Activation of consumer engagement promotions Brand Programs & Tactical promotions

o Activation of sponsorships, events & night life

Negotiate with vendors for the purpose of promotional activities, events and brad activation

merchandise of high quality

Track & draw insights from promotional based sales trends and plug gaps wherever required:

o Daily/Weekly/Monthly reports

o Pre-During-Post analysis of consumer promotions

Key Interactions:

Internal

Regional Sales Directors (4 regions)

Regional Marketing Manager

Sales Managers & Area Sales Managers

Solutions, Legal & Corporate Affairs team

Team members of Tech Sales, Brand & Trade Marketing, & PPM

Zone / Global Tech Sales teams

External

Distributors/ Wholesalers/ Service Providers

Retail Outlet License holders

E-Commerce partners

Knowledge, Skills & Abilities:

Education level and/ or experience

MBA or equivalent degree from a reputed B school

2-3 years of experience in Sales/Marketing- preferably FMCG Industry

Skills and/or knowledge

Strong analytical skills, ability to find insights and propose relevant recommendations

Excellent communication, presentation, negotiation skills

The ability to prioritize and strong organization skills

The ability to work in collaboration with multiple stakeholders (Internal & External)

Change Management flexible & prepared to adapt to meet changing requirements, committed

to continuous improvement

Problem Solving & Innovation

Mobility: Willing to relocate for business requirement across regions