Trade Marketing Manager

About the Company

Allied Blenders and Distillers Limited (ABD) is the largest domestic spirits company and the 3rd largest IMFL company in India. It is promoted by the stalwart of the Indian alcobev industry, Mr. Kishore Chhabria. From being a single-brand company a little over 6 years ago, today ABD is a multi-brand company with having presence in almost all categories within the spirits industry. ABDs flagship brand, Officers Choice is one of the largest-selling whisky brands in the world and is one of the largest spirits brands exported out of India, selling in 23 countries across the globe. Sterling Reserve, our premium offering, continues to scale new heights with its impeccable blend while OC Blue remains a fan favourite in the deluxe whisky segment.

Other brands in our portfolio include Officers Choice Black, Sterling Reserve B10, Sterling Reserve B7, Sterling Reserve cola mix, ICONIQ White, X&O Barrel, Jolly Roger Rum, Class 21, Officers Choice Brandy, Lord & Master Brandy, Kyron Premium Brandy.

Purpose of the role:

To develop and execute marketing plans developed for the market in order to meet targets for sales Volume, market Shares, and distribution.

Detailed Responsibility:

1. To monitor the field marketing budget for its effective utilization and undertake course correction if required.
2. Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.
3. To develop and manage vendors for signage, merchandising equipment etc.
4. To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
5. To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's/ brand's image in the course of conducting various consumer/ trade promotions.
6. Assist in and co-ordinate local level market research activities in co-ordination with the Manager – Promotions.
7. To maintain close liaison with other departments (esp. marketing) in order to ensure effective communication and implementation.
8. To participate and be involved in the key decision-making for the regional management.

Data management and sharing with sales team, Sales head, RMM and RH (mainly for activation, PR assets etc.)

Experience:

• 6 to 10 years of experience in the FMCG/FMCD industry
• Good working knowledge of branding opportunities through signage, printing, consumer gifting etc.

Education:

Full Time MBA from reputed institute.

Interested candidate can send their profile at [Confidential Information]