Trade Marketing Executive / Manager

Brief Summary

Join a dynamic team to enhance trade marketing strategies and retail activations, leveraging innovative tools and collaboration to drive brand success.

Responsibilities

• Develop and execute annual trade marketing and shopper activation plans in collaboration with the Sales Lead. Coordinate comprehensive execution with internal and external stakeholders, ensuring all activities align with timelines, retailer requirements, and budgets. Oversee the development and implementation of Point of Sale Materials (POSM), managing end-to-end processes with design agencies, printers, and retailers. Maintain compliance of marketing materials with brand guidelines and regulatory standards, alongside managing a repository of approved assets. Facilitate day-to-day coordination between trade marketing contacts and the Sales Lead, while overseeing implementation across key retail partners. Monitor retail execution, providing regular updates on progress, risks, and opportunities to enhance decision-making. Support execution and alignment of commercial priorities and channel initiatives through developed presentations and activation support tools. Conduct audits and evaluations of distribution, visibility, and shopper experience in retail environments. Utilize AI tools to create video and static content for social media, ensuring adherence to brand guidelines and market requirements.

Requirements

• Bachelor's degree in a relevant field. 3-5 years of experience in Trade Marketing, Shopper Marketing, or related areas. Proven track record in managing POSM adaptation and retail execution. Strong project management and organizational skills, capable of handling multiple projects simultaneously. Proficient in Microsoft PowerPoint, Excel, and AI-enabled productivity tools. Experience working with various retail and distribution channels is advantageous. Familiarity with the Health & Wellness, Consumer Healthcare, and FMCG sectors is preferred.