Job Summary
The TM-Digital Marketing role is pivotal in driving the companys digital presence and marketing strategies. With a focus on leveraging Google Marketing Platform and Google Analytics the candidate will optimize campaigns to enhance brand visibility and engagement. The role requires expertise in ISV and Hi-Tech domains ensuring alignment with industry standards and trends.
Responsibilities
- Develop and implement comprehensive digital marketing strategies that align with company objectives and industry standards.
- Analyze and interpret data from Google Analytics to provide actionable insights for campaign optimization.
- Utilize Google Marketing Platform to manage and enhance digital advertising efforts across various channels.
- Collaborate with cross-functional teams to ensure cohesive marketing strategies and brand messaging.
- Monitor and report on the effectiveness of marketing campaigns making data-driven adjustments as necessary.
- Provide expertise in ISV and Hi-Tech domains to tailor marketing strategies to specific industry needs.
- Optimize content and advertising strategies to improve search engine rankings and online visibility.
- Oversee the creation and distribution of engaging digital content across multiple platforms.
- Ensure marketing efforts are compliant with industry regulations and best practices.
- Drive innovation in digital marketing by staying updated with the latest trends and technologies.
- Utilize MS Excel for data analysis and reporting to support decision-making processes.
- Foster relationships with external partners and vendors to enhance marketing capabilities.
- Contribute to the companys purpose by increasing brand awareness and driving customer engagement. Qualifications
- Demonstrate proficiency in Google Marketing Platform and Google Analytics to effectively manage campaigns.
- Exhibit strong communication skills in English to collaborate with teams and stakeholders.
- Possess advanced skills in MS Excel for data analysis and reporting.
- Have a deep understanding of ISV and Hi-Tech domains to tailor marketing strategies accordingly.
- Show ability to work in a hybrid model balancing remote and in-office work effectively.
- Display a minimum of 8 years of experience in digital marketing roles with a maximum of 10 years.
- Demonstrate adaptability to day shifts and ability to work independently without travel requirements.
