TM DAP MP

Job Purpose

Planning and execution of sales & marketing strategies for the Territory. Prepare pre & post contribution analysis to increase profitability & optimization of distribution cost of Territory through appropriate Sales module, pricing & product opportunities, to increase market share. Execute agreed market promotional activities for brand pull. Establish strong channel relationship - Cooperative and private channel through deep insights on product, market & customer segments. Execute POS sale of the territory. Close coordination with govt. authorities / competitors / Institutions.

Key Result Areas/Accountabilities

Supporting Actions

Develop long term plan for the Territory.

• Develop detailed long-term sales plan, forecasting growth and profitability for the Territory.

Develop detailed sales and marketing plan and ensure implementation of sales plan as per targets

• Develop plans for the given territory based on specific requirement of market, customers & Traders.
• Visit/ interact/ with all key Traders - ensure and monitor business as per plan.
• Monitor Market share of key customers - as per plan.

Ensure achievement of Contribution, Secondary Cost Targets, Secondary Sales through POS & compliances.

• Plan & execution for institution & pvt channel sales.
• Monitor costs, budget & District wise Contribution
• Monitor GOI compliances
• Ensure proper & timely sales from POS machine.

Enhance Customer Satisfaction

• Ensure customer satisfaction.
• Ensure implementation of actions plans and changes as per customer suggestions.
• Ensure all customer complaints are resolved.

Key Account Management

• Prepare detailed KAM plan for the category.
• Ensure detailed implementation of the KAM plan and monitor progress.

New Dealer, Channel Partner development

• Create a strategy to acquire new dealers, Channel Partners
• Implementation of new Channel partner development plan.

Understand FCO Parameters & DBT Compliances

• Understand & Adhere to FCO (Fertilizer Control Order) norms.
• Close co-ordination with district authorities, LFS & DBT co-ordinator.