Role: Advisor Head Recruitment, Distribution Development and Management – Proprietary Business
Location: R Tech, Goregaon, Mumbai
Reports to: Head of Distribution Strategy (Agency)
Business Unit: Aditya Birla Sun Life Insurance
About The Company
Aditya Birla Sun Life Insurance (ABSLI) is a part of Aditya Birla Capital Limited and was incorporated on August 4, 2000, commencing operations on January 17, 2001. ABSLI is a 51:49 joint venture between the Aditya Birla Group and Sun Life Financial Inc., a leading international financial services organization based in Canada.
ABSLI offers a comprehensive range of insurance and financial solutions across customers life stages, including child future plans, wealth protection plans, retirement and pension solutions, health plans, traditional term plans, and Unit Linked Insurance Plans (ULIPs).
Job Summary
The role will be responsible for driving advisor recruitment, activation, engagement, and distribution development for the DSF channel. The incumbent will lead strategic initiatives to strengthen advisor productivity, expand branch-level advisor presence, and build sustainable agency distribution through data-driven interventions and field collaboration.
Key Responsibilities
- Develop and execute strategies to recruit, engage, and activate new advisors, driving productivity and performance across the DSF channel
- Advisor Recruitment, Activation & Engagement
- Drive the annual advisor recruitment strategy with a target of building 200+ advisors per branch
- Focus on strengthening the Career Advisor model across the channel
- Drive advisor recruitment through RRMs and ensure strong field-level execution
- Collaborate closely with RMs and ZMs to expand and strengthen agency distribution
- Ensure smooth onboarding and activation of advisors from M0 to M1 to build a strong core DSF advisor base
- Design and execute engagement initiatives to motivate, train, and support advisors in achieving business goals
Analytics & Distribution Insights
- Build new agency prospecting initiatives and support branch operating plans (BOPs)
- Partner with internal analytics teams to identify channel growth opportunities through data-driven insights
- Develop and implement propensity models, activation models, and other analytical tools to improve field productivity
- Drive adoption of riders and generate PASA (Pre-Approved Sum Assured) leads to enhance sales effectiveness
- Conduct training programs for FLS/FLM teams on new advisor hiring and onboarding processes
Competition Tracking
- Monitor and analyse competitor activities, market trends, and industry developments
- Provide strategic insights and recommendations to maintain competitive advantage and improve channel effectiveness
Marketing & Lead Generation
- Plan and execute below-the-line (BTL) activities across branches to attract and recruit new advisors
- Drive lead generation initiatives through targeted marketing campaigns and promotional activities
Communication & Stakeholder Management
- Manage communication across the channel related to advisor recruitment, onboarding, and activation initiatives
- Ensure alignment and coordination between field teams and central stakeholders for seamless execution
Key Skills & Competencies
- Distribution Strategy
- Agency Channel Development
- Advisor Recruitment & Activation
- Stakeholder Management
- Sales Analytics & Insights
- Lead Generation & BTL Activities
- Market Intelligence
- Training & Capability Building
- Strategic Planning
