TikTok Paid Ads Specialist

About MEXC

Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. We are committed to building a secure, efficient, and accessible platform for digital asset trading.

MEXC is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens. Our platform provides a comprehensive suite of services including spot trading, derivatives, staking, and other digital asset products designed for both retail and institutional users.

Built on high-performance infrastructure and a user-first philosophy, MEXC delivers fast execution, strong market depth, and a seamless trading experience for global users.

At MEXC, we believe the best platforms are built through constant improvement and open collaboration. We value direct communication, practical thinking, and individuals who take ownership of their ideas. Teams are encouraged to share insights, challenge assumptions, and contribute to how the platform evolves.

As the digital asset industry continues to evolve, we remain focused on innovation, transparency, and global expansion while building a trusted platform for the next generation of financial technology.

Key Responsibilities

• Own end‑to‑end TikTok paid ad campaigns for crypto exchange brand objectives, covering campaign setup, audience building, bidding & budget pacing, creative A/B testing, daily optimisation, scaling & troubleshooting.
• Operate X (Twitter) paid advertising in parallel; collaborate with cross‑functional teams to build integrated brand‑focused media plans for major crypto market hot‑spot events.
• Manage multi‑market ad budget, consistently handle monthly ad spend above 10,000 USD, allocate budget across regions based on ROI performance, control cost efficiency and deliver weekly/monthly performance reports with actionable insights.
• Closely monitor TikTok & X platform policy updates and crypto‑related ad restrictions; mitigate ad rejection risk, complete appeal workflows and maintain healthy account status.
• Brief creative & video teams for ad assets, translate performance data into concrete creative improvement suggestions, iterate ad copy & video materials for brand‑awareness‑driven campaigns.
• Analyze full‑funnel campaign metrics including CTR, CPM, CPA, brand lift and conversion signals; identify performance bottlenecks of user journey, propose optimisation solutions.
• Keep tracking crypto industry competitor ad tactics, platform new ad formats and regional audience behaviours; propose test roadmap for new channels & ad solutions.
• Align with marketing, compliance, product and regional market teams to ensure all paid brand campaigns follow global compliance requirements of crypto‑asset business.

Requirements

• 4+ years hands‑on professional experience running TikTok Ads & X (Twitter) Ads for brand‑oriented paid campaigns; proven track record managing minimum 10k USD monthly live ad budget.
• Prior crypto / fintech / digital‑asset exchange paid media experience is strongly preferred; deep understanding of crypto‑industry advertising compliance constraints.
• Solid capability to independently design and execute full‑scale brand‑focused ad campaigns responding to market hot‑spot events, including strategy drafting, budget deployment, creative briefing, execution and post‑campaign data review.
• Proficient in ad performance measurement, A/B testing methodology, funnel diagnosis; familiar with tracking tools (MMP / GA4 / pixel / UTM setup) for multi‑market cross‑platform campaigns.
• Strong data‑driven thinking; able to translate complex ad metrics into clear business‑oriented recommendations for stakeholders.
• Excellent business‑level English for global market campaign execution; comfortable cross‑team collaboration with creative, compliance, regional marketing stakeholders across time zones.
• Able to work under fast‑paced crypto‑market rhythm, respond quickly to market swings and ad‑account emergencies.
• Nice‑to‑have: Google Ads / DV360 practical exposure, experience working for CEX / crypto trading platforms.

Why Join Us

At MEXC, we believe people do their best work when they are trusted with real responsibility and given the freedom to grow.

• Ownership & Initiative – We encourage individuals to take initiative, lead projects, and contribute ideas that help shape how we build and improve the platform.

• Learning Culture – We regularly organize internal training programs, knowledge-sharing sessions, and learning initiatives where team members can both develop new skills and share their expertise with others.

• Ideas That Matter – New ideas are welcomed and discussed openly. Team members have a real voice in shaping which proposals move forward, and meaningful contributions are recognized and rewarded.

• Room to Grow – As a rapidly expanding global exchange, roles evolve quickly and individuals often have opportunities to expand their scope and take on greater responsibilities.

• Global Collaboration – Work with colleagues across different regions and cultures while contributing to a platform used by millions of users worldwide.