TikTok Lead

We are hiring: TikTok Lead – Performance Marketing & Creator Partnerships

Location: Mumbai

Industry: Health & Wellness | US D2C Platform

Type: Full-time

We are building a science-backed, next-generation D2C health and wellness house of brands tailored for the US market. Backed by long-term capital, our mission is to build category-defining brands powered by an agile, high-performing growth engine.

TikTok sits at the absolute core of our customer acquisition, creator commerce, and brand scaling strategy. We are looking for an entrepreneurial, data-driven TikTok Lead to own and scale our entire TikTok ecosystem from scratch.

The Mission

You will be the architect and operator of our end-to-end TikTok growth machine for the US market. This is a high-ownership role bridging paid performance, creator whitelisting, TikTok Shop, and affiliate commerce. You will identify breakthrough creator content, scale high-converting Spark Ads, and turn TikTok into a dominant revenue-generating channel.

What You Will Own

• Performance Marketing & Paid Amplification: Build, run, and scale paid acquisition on TikTok Ads Manager. Master Spark Ads, creator whitelisting, and audience bidding strategies to scale spend while protecting CAC, CPA, ROAS, and contribution margins.
• Creator & Affiliate Ecosystem: Scout, negotiate with, and nurture a high-performing roster of US TikTok creators and affiliates. Provide hook-driven creative briefs and build incentive structures that drive consistent creator-led GMV.
• TikTok Shop & Social Commerce: Manage full commercial performance across TikTok Shop—from listings, product bundles, and inventory coordination to scaling affiliate participation and conversion rates.
• Creative Testing & Live Selling: Develop structured creative testing systems across hooks, angles, and TikTok-native storytelling. Experiment with live-selling programs, demonstrations, and limited-time drops to drive real-time conversion.
• Data & Channel Analytics: Own unit economics end-to-end, tracking creator attribution, ad fatigue, ROAS, and SKU-level contribution margins.

Who You Are

• 3–6 years of hands-on experience in TikTok performance marketing, creator partnerships, affiliate marketing, or social commerce.
• Deep expertise in TikTok Ads Manager, TikTok Shop, and Spark Ads.
• Proven track record scaling paid acquisition and creator-driven campaigns (US eCommerce/D2C experience strongly preferred).
• Native understanding of TikTok culture, trend cycles, visual hooks, and performance copywriting.
• Analytical mindset with strong commercial acumen, negotiation chops, and an obsession with unit economics.
• Background in wellness, supplements, beauty, or consumer health is a major advantage.

Why Join Us

• Complete Channel Ownership: Build the creator, affiliate, and paid TikTok playbook from Day 1 with high autonomy.
• Direct Business Impact: Lead one of our most vital growth levers targeting multi-million-dollar international scale.
• Top-Tier Ecosystem: Access to premier creator networks, analytics tools, competitive compensation, and significant long-term growth opportunities.

Ready to scale the next big wellness brand on TikTok

• Send your resume/portfolio to [Confidential Information]