the Area Sales Manager - FMCG

Responsibilities:

• Drive sales growth across assigned territories by managing distributors, wholesalers, and retail outlets.
• Plan, execute, and monitor primary and secondary sales to achieve targets consistently.
• Develop and implement effective sales strategies for market expansion and revenue growth.
• Build and maintain strong relationships with distributors, retailers, and key stakeholders.
• Analyze market trends, competitor activities, and sales performance to identify opportunities.
• Provide regular reports on sales performance, market feedback, and key metrics to senior management.
• Coordinate with internal teams to ensure product availability, promotions, and after-sales support.