Territory Manager

Company Description Usha International Limited is one of India's leading consumer durables companies, recognized for innovative, reliable, and energy-efficient home and lifestyle products. Established in 1936, the company has built a strong legacy of trust and performance, offering a diverse portfolio that includes fans, sewing machines, kitchen appliances, fabric care, water and room heaters, drinking water solutions, and auto components. Usha operates multiple showrooms, factories, warehouses, and regional offices across India, supported by a robust pan-India distribution and service network and a dedicated customer helpline (1800 1033 111). The Usha Automotive division in Hyderabad manufactures and exports automobile parts to global brands in over 30 countries, while the company's social initiatives such as Usha Silai School and Usha Play focus on community empowerment and promoting active, healthy lifestyles. Guided by values of innovation, integrity, and inclusion, Usha International aims to create long-term value for customers, employees, partners, and society.
Role Description The Territory Manager is a full-time, on-site role based in Bilaspur, responsible for driving sales, distribution, and brand visibility within the assigned territory. The role involves managing channel partners and retail networks, implementing sales plans, and achieving revenue, volume, and profitability targets for Usha's product portfolio. The Territory Manager will regularly visit market locations, conduct store audits, monitor inventory levels, and ensure effective merchandising and display standards. Day-to-day responsibilities include building and maintaining strong relationships with dealers and distributors, identifying new business opportunities, tracking competitor activity, and coordinating with regional and head office teams for promotions, pricing, and supply chain support. The role also includes preparing sales reports, forecasting demand, supporting after-sales service coordination, and ensuring adherence to company policies and compliance requirements.
Qualifications

• Strong sales and business development skills, including territory management, channel management, and dealer/distributor relationship building.
• Experience in retail and trade marketing activities such as merchandising, in-store promotions, and brand visibility enhancement.
• Data-driven approach with proficiency in sales reporting, forecasting, and basic MS Office tools (Excel, PowerPoint, Word).
• Solid understanding of consumer durables or FMCG market dynamics; prior experience in similar industries is highly beneficial.
• Excellent communication, negotiation, and interpersonal skills, with the ability to influence diverse stakeholders.
• Strong problem-solving, planning, and organizational abilities, with a focus on execution and meeting targets.
• Ability to work independently in the field, travel extensively within the territory, and adapt to changing market conditions.
• Bachelor's degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification