Goal Key Result Area Actions / Deployment
Loyalty Program Enrolment & Painter App Usage
- Coordination with Loyalty program team for enrolment & adoption of digital solutions
- Enrolment of the painters on the Sparkle loyalty program - KYC
- Painter registration and activation (along with external agencies)
- Driving Digital Adoption by enrolling, downloading & driving usage of the Painter App
- Feedback on implementation gaps & features on the app
- Financial Inclusion Support from Government schemes - to support painters on enrolment.
Community Engagement Relationship Management with Contractors/ Painters
- Relationship Management with 100-150 contractors/ painters in the area
- Community engagement programs by planning events & activations.
Product Training
- Coordination with applicators and contractors for training sessions at the painter academies
- Product Training of painters/team etc - Database update.
- Evolve the Training Tracker/ Calendar and incorporating training status
- Contractor/ Painter Mapping Coordination with dealers & contractors for billing & usage of ABG products
Complaint Handling & Technical Support
- Technical Inspection at customer sites - Dealer complaint handling (Support for the channel sales teams)
- Conduct all technical inspection like surface preparation inspection to painting progress inspection and post painting inspection for fresh and repainting sites
- 100% customers to be called within 4 hours of the complaint received. 97% of the complaint visits within 2 days. 5 days resolution of 90% of the Product complaints
- Compensation on Product failure / reworks to be approved by supervisor & database maintained.
- Product feedback to be shared with R&D.
Focus Product Establishment
- Site Sampling & Implementation of new products, Business Development
- Concept Testing - Sampling of new products with painter community for validation. Coordination with Marketing team for sampling & NPD.
- Planning of shop meets & product meets along with supervisor with product presentations.
- Business development - Support Sales of ABG products and help convert customer sites for Contractors. Also support in upsell/ cross sell
- Audit report of the trials to be shared with the respective teams.
Reports Trackers - Monthly & weekly basis
- Report of the potential contractors/ painters in the area along with Contractor meets conducted
- Audit Reports shared with R&D team for feedback and trends in the market
- Painter App usage report, Loyalty program database update
- Customer Complaint Tracker
- Training tracker - to build effective utilization of the painter academy
Desired Skills and Experience:
Sales, Customer Relationship Management, Digital Adoption, Training Coordination, Complaint Handling, Product Knowledge, Community Engagement, Business Development, Reporting and Analytics
