Territory Manager Lithium Batteries & Inverters

Location: North & West Delhi

Reporting To: Regional Sales Manager / National Sales Head

About the Role

The Territory Manager is responsible for driving sales growth, expanding the dealer network, ensuring product availability, and building the company's market presence across North and West Delhi. The role requires strong channel management, relationship building, market intelligence, and execution capabilities.

Key Responsibilities

1.⁠ ⁠Sales & Revenue

•⁠ ⁠Achieve monthly, quarterly, and annual sales targets.

•⁠ ⁠Increase territory revenue and market share.

•⁠ ⁠Drive primary sales to distributors and secondary sales through dealers.

•⁠ ⁠Execute promotional schemes and sales campaigns.

2.⁠ ⁠Dealer & Distributor Development

•⁠ ⁠Appoint new distributors and dealers as per company guidelines.

•⁠ ⁠Expand retail coverage across assigned territory.

•⁠ ⁠Develop strong relationships with electricians, installers, inverter dealers, battery retailers, and institutional customers.

•⁠ ⁠Ensure healthy inventory levels at distributor and dealer points.

3.⁠ ⁠Market Expansion

•⁠ ⁠Identify untapped markets and growth opportunities.

•⁠ ⁠Increase visibility through branding, retail displays, and local marketing activities.

•⁠ ⁠Conduct dealer meetings and product demonstrations.

4.⁠ ⁠Collection & Credit Control

•⁠ ⁠Ensure timely payment collections.

•⁠ ⁠Monitor outstanding balances and overdue accounts.

•⁠ ⁠Coordinate with finance for credit approvals.

5.⁠ ⁠Product Knowledge & Training

•⁠ ⁠Train dealers, distributor sales teams, and electricians on:

 • Lithium Battery range

 • Inverter range

 • Installation practices

 • Warranty process

 • Product advantages over competitors

6.⁠ ⁠Retail Execution

•⁠ ⁠Ensure product availability across key outlets.

•⁠ ⁠Monitor pricing discipline.

•⁠ ⁠Improve retail visibility through branding and merchandising.

•⁠ ⁠Conduct regular market visits.

7.⁠ ⁠Competitor Intelligence

•⁠ ⁠Track competitor pricing, promotions, new launches, and dealer activities.

•⁠ ⁠Submit monthly market intelligence reports.

•⁠ ⁠Recommend corrective actions.

8.⁠ ⁠Customer Support

•⁠ ⁠Resolve dealer and customer issues promptly.

•⁠ ⁠Coordinate with the service team for warranty claims and technical support.

•⁠ ⁠Maintain high dealer satisfaction.

9.⁠ ⁠Reporting

•⁠ ⁠Daily Beat Plan and Visit Report.

•⁠ ⁠Weekly Sales Review.

•⁠ ⁠Monthly Territory Performance Report.

•⁠ ⁠Distributor Stock Report.

•⁠ ⁠Collection Status Report.

•⁠ ⁠Competitor Activity Report.

Key Performance Indicators (KPIs)

•⁠ ⁠Sales Target Achievement (%)

•⁠ ⁠Primary Sales

•⁠ ⁠Secondary Sales

•⁠ ⁠Collection Efficiency

•⁠ ⁠Outstanding Control

•⁠ ⁠New Dealer Appointments

•⁠ ⁠Active Dealer Growth

•⁠ ⁠Retail Outlet Coverage

•⁠ ⁠Product Availability

•⁠ ⁠Retail Visibility Score

•⁠ ⁠Scheme Execution

•⁠ ⁠Dealer Satisfaction

•⁠ ⁠Market Share Growth

•⁠ ⁠Territory Profitability

Required Qualifications

•⁠ ⁠Graduate (MBA preferred)

•⁠ ⁠3–7 years of experience in:

 • Lithium Batteries

 • Inverters

 • UPS

 • Solar Products

 • Electrical Distribution

•⁠ ⁠Strong dealer network in North & West Delhi preferred.

•⁠ ⁠Valid driving licence and willingness to travel extensively.

Skills

•⁠ ⁠Channel Sales

•⁠ ⁠Negotiation

•⁠ ⁠Distributor Management

•⁠ ⁠Retail Expansion

•⁠ ⁠Collection Management

•⁠ ⁠Communication & Presentation

•⁠ ⁠Team Coordination

•⁠ ⁠CRM Reporting

•⁠ ⁠MS Excel and MS Office

Expected Weekly Activities

•⁠ ⁠25–30 dealer visits per week

•⁠ ⁠5–10 new dealer prospect visits

•⁠ ⁠Distributor review meetings

•⁠ ⁠Retail branding checks

•⁠ ⁠Electrician/installer engagement programs

•⁠ ⁠Product demonstrations

•⁠ ⁠Collection follow-ups

•⁠ ⁠Competitor market surveys

Performance Incentive

Variable incentives may be linked to:

•⁠ ⁠Sales achievement

•⁠ ⁠Collection performance

•⁠ ⁠New dealer activation

•⁠ ⁠Secondary sales growth

•⁠ ⁠Retail visibility execution

•⁠ ⁠New product sales

•⁠ ⁠Market share growth

•⁠ ⁠Zero overdue collections beyond approved limits

Preferred Experience

Candidates with experience in brands such as Exide, Amaron, Livguard, Luminous, Microtek, Okaya, Eastman, Genus, or similar battery and inverter companies will be preferred.