Technology analyst

Responsibilities :

Design and implement customer journeys using Adobe Journey Optimizer (AJO). Configure and manage real-time and batch audience segmentation leveraging Adobe RTCDP. Build, test, and deploy omnichannel campaigns across Email, SMS, Push Notifications, In-App Messaging, and Web. Develop personalization strategies using customer profiles, behavioral data, and business rules. Configure event-based triggers and journey orchestration workflows. Work with Adobe Experience Platform schemas, datasets, identities, and profile management. Integrate AJO with external systems such as CRM, CDP, Data Warehouses, APIs, and Marketing Automation platforms. Implement offer decisioning and content personalization within customer journeys. Troubleshoot journey execution issues, profile qualification, segmentation, and data ingestion problems. Monitor campaign performance and optimize customer experience and engagement metrics. Collaborate with business stakeholders, solution architects, marketers, and data engineering teams.

Additional Responsibilities:

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Technical and Professional Requirements:

Technology- Digital Marketing Platforms- Adobe Journey Optimizer - AJO