Technical Specialist - Contentful & Adobe Marketo

Dear Candidate,

Greetings from AkzoNobel (Experts in the proud craft of making paints and coatings since 1792)

We are hiring for the role of Commercial Digital Marketing Specialist at Pune (Hybrid role), below are additional details as required.

Skills Required - Contentful, Adobe Marketo, Digital Content, Google Analytics (GA4), Marketing Automation etc.

1 Job Purpose -

Digital Activation Support (DAS) is the go-to place for digital marketing knowledge, capabilities and best practices, bridging marketing and technology. DAS works with BUs to focus on our end customer, translating business goals into successful digital end-to-end initiatives contributing to business OKRs. DAS acts as integral part of the global value chain that drives the digital transformation of AkzoNobel. DAS experts take ownership and act as gatekeeper for UX, brand and legal guidelines to create uniformity and compliance on all digital marketing owned touchpoints.

Join our dynamic DAS Web Team to manage operational demands for web services and troubleshooting. This role focuses on efficient allocation of tasks, ensuring high-quality delivery, and supporting key projects like CF23 Web Go-Live. Ideal for Pune-based professionals with web ops experience, emphasizing collaboration, quality standards, and agile processes.

2. Key Responsibilities

Strategic Objectives

• Provide operational excellence and manage service requests for brand-market

combinations of lead management, email campaigns etc

• Administer new or existing content changes on marketplace websites
• Maintenance (monthly or quarterly) and checks of releasees on 6 platforms, such as:

Adobe Experience Manager (AEM), GA4, Google Tag Manager (GTM), OneTrust, Nixon, Content Rule etc.

Core Operational Tasks

• Handle weekly i18n translations.
• Process weekly redirect requests.
• Serve as SPOC for Corporate Communications

Standard Duties (Applied to All Requests)

• Spot and update knowledge/documentation gaps and training materials within 48 hours.
• Verify and correct team outputs via 4-eye principle.
• Deliver services exceeding DAS quality standards (e.g., 99% uptime, zero critical errors).
• Escalate unresolved incidents within SLAs (4-hour response/24-hour resolution) with root cause analysis.
• Execute demands timely and in-scope, log variances for improvements.
• Analyse requests for completeness, compliance, and feasibility; challenge deliverables based on expertise.
• Keep requesters updated at milestones via tools like Slack/Jira.

Team & Demand Management

• Support allocation of operational demand across team.
• Participate in KT sessions to build team knowledge on activation best practices; contribute to cross-functional governance meetings for alignment.

3. Job Requirement

Experience & Expertise

Education: Bachelor's degree in Computer Science, Digital Marketing, IT, or a related field.

Experience: 3-10 years in web content management, operations, or digital services, with exposure to lead/email campaigns and marketplace platforms.

Technical Skills:

Proficiency in AEM, GA4, GTM, OneTrust, Nixon, Content Rule and similar tools; basic knowledge of i18n, redirects, and content administration.

Familiarity with ticketing systems (Jira/Slack) and quality processes (SLAs, 4-eye reviews).

Soft Skills: Strong analytical mindset for request validation, excellent communication for updates/escalations, and collaborative approach to team support.

Skills

• Operational excellence in managing SLAs, service queues, and delivery processes.
• Stakeholder management: excellent communication and relationship-building skills.
• Team Player, support to organize the team in the best possible fashion
• Analytical mindset: ability to interpret data, generate insights, and guide performance improvements.
• Project and program management: experience in managing complex, multi-stream digital initiatives.

Regards,

Team AkzoNobel