TECHNICAL MANAGER - Salesforce

Customer Data Platform Architect

A CDP (Customer Data Platform) architect is responsible for providing leadership in designing and implementing scaled customer data platforms to store, harmonize and segment consumer data to drive business decisions.

Key Responsibilities: The key responsibilities of the CDP architect include:

1.           Meeting various data system owners and understanding data at a granular level

2.           Designing, developing, and reviewing data architecture for CDP systems, including data streams, data transforms, data modelling, data flows, and calculated insights.

3.           Collaborating with other teams and designing CDP integrations with other data systems and applications to support business goals.

4.           Designing incoming Data pipelines to load consumer data from various sources into the CDP system.

5.           Designing Queries, aggregations, Segments, Audience activations for customer journey orchestrations.

6.           Estimating deep technical & custom development solutions on the CDP platform that meet project requirements

7.           Creating and implementing data quality processes and controls to ensure data accuracy and integrity.

8.           Developing and maintaining documentation, such as technical specifications, data dictionaries, and process diagrams.

9.           Serving as Subject Matter Expert for everything architecture/design related for a global CDP rollout

10.        Ensuring compliance with data privacy and security regulations, such as GDPR and CCPA and other Data Protection Acts when creating CDP Designs

11.        Providing technical guidance and support to CoE team and stakeholders, including training on CDP systems and best practices.

12.        Helping stakeholders understand CDP's capabilities and the transformative power of digital marketing

13.        Continuously identifying areas to improve the performance of customer data platform, including scalability, reliability, and security based on inputs from monitoring and reporting

14.        Staying up-to-date with industry trends and advancements in CDP technology to continuously improve the platform and processes.

15.        Contribute to CoE building activities by creating reference architectures, common patterns, data models and re-usable assets that empower our stake holders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations.

Skills/Experience: