TECHNICAL LEAD - Salesforce

Job Title: Salesforce Marketing Cloud Tech Lead (Marketing Cloud Personalization)

Experience: 8-12 years

Lead design and delivery of Salesforce Marketing Cloud, Data Cloud, and Personalization solutions

• Own end-to-end architecture covering customer data, segmentation, and multi-channel engagement
• Drive real-time personalization use cases using Marketing Cloud Personalization (Interaction Studio)
• Design and build integrations with CRM, web/mobile apps, and external systems using APIs and middleware
• Develop and oversee solutions using AMPscript, SSJS, SQL, and Journey Builder / Automation Studio
• Ensure seamless data flow between Data Cloud,  Personalization  Marketing Cloud
• Act as technical lead, guiding team, reviewing design/code, and ensuring best practices
• Collaborate with business stakeholders to translate requirements into scalable solutions
• Ensure performance, governance, and data quality across all implementations
• Good to have skills: Knowledge to Implement and manage Salesforce Data Cloud (data ingestion, identity resolution, unified profiles, audience activation)