Technical Lead

Key Responsibilities:

Marketing Cloud

Design, develop, and optimize Marketing Cloud Journeys and Automations using Journey Builder, Automation Studio, and SQL queries.

Implement personalized email templates, Cloud Pages, and SMS campaigns using AMPscript and SSJS.

Manage data extensions, segmentation, and audience targeting.

Integrate Marketing Cloud with Salesforce CRM using APIs and Marketing Cloud Connect.

Monitor campaign performance and analytics, providing recommendations for improvement.

Salesforce Development

Develop and customize Apex classes, triggers, Lightning Web Components (LWC), and Flows to enhance Salesforce functionality.

Build and maintain custom integrations between Salesforce and Marketing Cloud.

Support Salesforce automation processes related to marketing and sales operations.

Troubleshoot and resolve technical issues in both Salesforce and Marketing Cloud.

Required Skills Qualifications:

3+ years of experience in Salesforce Marketing Cloud development.

Strong knowledge of AMPscript, SSJS, SQL, and REST/SOAP API integrations.

Hands-on experience with Journey Builder, Automation Studio, Email Studio, and Cloud Pages.

1+ year of experience in Salesforce development (Apex, Lightning Components, Flows, Process Builder).

Experience in Marketing Cloud Connect for Salesforce CRM integration.

Understanding of data modeling, segmentation, and marketing analytics.

Salesforce Marketing Cloud certification (Marketing Cloud Developer, Email Specialist) is a plus.

Salesforce Platform Developer I certification is a plus.