Role:Technical Business Analyst
Primary Skills: Business Analysis, Search Engine Optimisation
Location: Kochi/Remote
Experience: 5+ years
Key Responsibilities
- Translate business goals into prioritized backlogs, search roadmaps, and measurable experiments.
- Create BRDs, FRDs, user stories, acceptance criteria, test cases, and detailed process/data flows.
- Partner with engineering, SEO, and data/ML teams to improve search relevance, ranking, taxonomy, metadata, and user intent mapping.
- Analyze search data (CTR, NTR, abandonment, query patterns) to inform improvements and track KPIs.
- Support feasibility analysis, solution design clarifications, and UAT/testing.
- Maintain documentation, manage risks/dependencies, and ensure cross-team alignment.
Required Qualifications
- 5+ years as a Business Analyst / BSA in search, digital marketing, content optimization, or ML/data-driven digital strategy.
- Strong understanding of search fundamentals: ranking/relevance, query intent, technical SEO, taxonomy, structured data, metadata.
- Ability to convert business objectives into operational search improvements and experiments.
- Excellent stakeholder management and communication across cross-functional teams.
- Strong analytical skills: interpreting search logs, behavior metrics, and experiment results.
Nice-to-Have
- Experience with ElasticSearch/Solr/Lucene or proprietary search/ranking systems.
- Exposure to PIM systems, catalog governance, retail/e-commerce environments.
- Proficiency with SEO/analytics tools (Ahrefs, SEMrush, GA, log analysis).
- Familiarity with APIs, JSON, data modeling, and ML/AI trends (LLMs, RAG, vector search).
- Certifications in BA, SEO, Digital Marketing, or related fields.
