Technical Architect - Backend

Role: Backend Architect

Function: Engineering / AdTech

Location: Delhi

Type: Full-time

Industry: Media Production, Broadcast Media, Online Media

About Company

The company is one of India's largest private FM radio networks. It reaches over 40 million listeners weekly across 49 cities, 1,000+ towns, and 50,000 villages.

Active since 2006 and headquartered in Delhi, it is owned by a major Indian broadcast conglomerate. It is the only private FM station broadcasting from Jammu & Kashmir, with an international presence in Singapore and Bhutan.

Its digital platform extends the brand into curated lifestyle, music, and news content. The company is now building an ambitious media super-app unifying video, audio, radio, micro-drama, news, and commerce on a single platform.

Position Overview

The company's media super-app — unifying video, audio, radio, micro-drama, news, and commerce — is building a B2B AdTech platform that connects advertisers and agencies to its 40M+ user base through programmatic, data-driven ad delivery across all content surfaces. The Backend Architect will own the end-to-end technical architecture of the AdTech backend, spanning ad serving, inventory management, campaign lifecycle, reporting pipelines, and integrations with external DSPs and agency systems — all within a 22+ service platform. This is a hands-on, foundational IC leadership role setting architectural direction, scalability standards, and API contracts that the AdTech engineering team builds against.

Role & Responsibilities

• Define and own backend architecture for the AdTech layer of the company's super-app — including ad serving, targeting, inventory management, campaign management, billing, and reporting — designed for high throughput and low latency across six content and commerce verticals
• Architect B2B-facing APIs and integration layers for agency portals, DSP/SSP connections, and advertiser self-serve workflows, defining clean contracts and versioning strategies within the broader 22+ service platform
• Own data modeling and pipeline architecture for ad events, impression tracking, click attribution, and real-time reporting dashboards consumed by advertiser and agency clients
• Make foundational decisions on service decomposition, caching strategy, message queuing, and data store selection as new ad products and content verticals are added to the super-app
• Define application-level security standards for B2B API access — authentication, authorization, rate limiting, and data isolation across multi-tenant advertiser accounts
• Own deployment architecture and release strategy for AdTech backend services; partner with the Platform Engineer on orchestration, CI/CD, and infrastructure reliability
• Conduct architecture and code reviews for high-impact changes; set code quality bars and guardrails for the AdTech backend engineering team

Must Have Criteria

• 7–9 years of backend engineering experience, including 2–3+ years in a formal architecture, staff, or principal engineering capacity
• Hands-on experience designing and scaling distributed backend systems for B2B platforms — multi-tenant, API-first, serving agency or enterprise clients at scale
• Proven track record building or architecting AdTech, MarTech, or programmatic advertising systems — ad serving, campaign management, impression/click pipelines, or reporting infrastructure
• Production experience with at least one major cloud provider — GCP, AWS, or Azure — deploying and operating high-throughput, low-latency backend systems
• Hands-on experience with Kubernetes, Docker, and CI/CD pipelines for deployment and orchestration of backend services
• Proficiency in at least one modern backend language — Go, Java, Node.js, or Python — used in production at scale
• Strong command of data modeling, event-driven architecture, caching strategies, and service decomposition in distributed, high-volume environments

Nice to Have

• Experience with real-time bidding (RTB) infrastructure, OpenRTB protocol, or SSP/DSP integrations
• Prior experience at a high-growth startup or scale-up building 0→1 AdTech or B2B SaaS platforms
• Familiarity with audience segmentation, behavioral targeting, or data clean room architectures
• Experience with cloud-native architecture on GCP and microservices design patterns at scale

What We Offer

• End-to-end architectural ownership of the AdTech layer within the company's media super-app — a platform built to serve tens of millions of users across six content and commerce verticals
• Individual-contributor technical leadership with direct influence over platform architecture, engineering standards, and technology choices across a 22+ service ecosystem
• Opportunity to shape how 40M+ user data translates into measurable, programmatic ad products for brands and agencies
• Collaboration with a cross-functional team of architects, platform engineers, and media business stakeholders in a high-ownership environment