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Tech Content Creator Lead (Twitter, Linkedin)

Tech Content Creator Lead (Twitter, Linkedin)

drift (backed by antler)
2-4 Years
Not Disclosed
  • Posted 3 months ago
  • Be among the first 10 applicants

Job Description

*Min 2+ Yr full-time content creation experience*

*You are a top applicant if you have previously scaled a handle to at least 5K+ followers organically via content*

You can apply here and/or email us with your profile at - [Confidential Information]

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Key Responsibilities

  • Lead and scale the company's Twitter and LinkedIn content and handles for all things robotics and developer workflows.
  • Create technical threads, UGC & short-form posts that explain features, real-world use cases, and workflows with our robotics software copilot CLI.
  • Co-produce with the dev team: step-by-step tutorials and mini-guides (text, screenshots, short clips) that developers can follow to reproduce examples locally.
  • Turn internal engineering work (demos, PRs, experiments, customer wins, incidents) into story-driven content that resonates with devs.
  • Ideate and publish tech memes and relatable dev humor that stays on-brand and highlights the product, without compromising technical accuracy.
  • Help design and promote weekly challenges, competitions, or mini-hackathons around the CLI, including announcement threads and recap posts.
  • Monitor engagement metrics (impressions, saves, replies, profile clicks) and iterate on content formats and topics.
  • Stay on top of tech Twitter trends (AI, dev tools, robotics, OSS) and plug the product into relevant conversations quickly.

Requirements

  • MUST 2+ years of experience creating content for a developer / technical audience (personal brand, startup, devtool, or open-source project).
  • GOOD TO HAVE Video creation and editing
  • Proven examples of Twitter threads, LinkedIn posts, or blog content you've created for tech topics (please include links or screenshots in your application).
  • Familiarity with content experimentation: A/B testing hooks, CTAs, formats, and posting times to improve reach and engagement.
  • Basic understanding of developer marketing / DevRel: what developers find valuable vs. what they ignore.
  • Self-directed and comfortable working closely with engineers, asking good questions, and extracting stories from ongoing work.

Nice to Have

  • Experience creating short-form video snippets or screen recordings (Loom, OBS, etc.) to pair with threads and posts.
  • Participation in hackathons, open-source projects, or online dev communities (Discord, Reddit, Slack, etc.).

Looking forward to chatting with you!

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More Info

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Key Skills

Video creation and editing

Content experimentation

Developer marketing

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