Job Description
Designation: Team Lead - Social Media
Exp: 3-5 Years
Job Location: Pune
Mode: Work from Office
About Company
Amura Marketing Technologies is a next-generation MarTech company, delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of Marketing Engineered , an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.
Connect with us to be a part of Team Amura and the ever-changing, exciting digital world!
Job Role
Amura is looking for a digital media enthusiast who is talented and passionate about social media. The ideal candidate must have extensive social media experience on various channels including Facebook, Twitter, Pinterest, Instagram, Linkedin. Agency experience preferred.
With a creative bent of mind along with excellent communication skills, the Candidate must develop innovative social strategies and must have a proven ability to carry the strategy forward through implementation and deliver results. The candidate must have a strong understanding of social sentiment, viral marketing and user behavior in a digital environment
Key Responsibilities & Duties
Develop creative and engaging social media strategies
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels
Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
Develop, launch and manage new competitions and campaigns that promote your organization and brand
Form key relationships with influencers across the social media platforms
Undertake audience research
Manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
Analyze competitor activity
Recommend improvements to increase performance
Set targets to increase brand awareness and increase customer engagement
Manage, motivate and coach junior staff such as social media executives or assistants
Manage a budget for social media activities
Educate other staff on the use of social media and promote its use within your company (in-house roles)
Encourage collaboration across teams and departments
Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
Skills Required
A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
Knowledge and understanding of algorithms and search engine optimisation
Creative skills for contributing new and innovative ideas
Strong communication and people skills for articulating ideas to colleagues and clients
Leadership qualities to lead and motivate a team
Excellent teamwork, collaboration and networking skills
Organizational skills, with the capacity to prioritize and work across multiple projects
Project and campaign management skills
The ability to work well under pressure in order to meet deadlines
Skills in data analysis and interpreting statistics
Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
An eye for detail and the ability to work accurately
Motivation and commitment.
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