Job Description for: Team Member Sales Promotions and Advertising
About the Company - Brakes India was founded in 1962 and is a leading supplier of braking systems in the Indian market and a global supplier of ferrous castings, for passenger vehicles, light commercial vehicles, heavy commercial vehicles & tractors. Promoted by the TSF Group, whose heritage dates to 1936, the company has a strong in-house R&D capability, that includes state of the art test facilities and a high-speed test track built to international standards. Brakes India has world-class manufacturing operations with a reputation of providing high quality products and an expansive supply chain, serving marquee OEMs across the globe. The world-renowned iron foundry produces over 200,000 tons of safety critical castings from India and Oman. Its trusted brands TVS-Girling, TVS-Apache and TVS-Sprinter are leading names in the spare parts segment. With revenues in excess of INR 7,000 crores, the company wears numerous feathers in its hat such as National Awards for Energy conservation; Leadership and Excellence Award in Safety, Health & Environment, TPM Excellence Award and the prestigious Deming Application Prize to name a few.
Website
https://brakesindia.com/
Responsibilities -
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Assist with annual budget development for ATL and BTL activities.
- Responsible for trade shows and events/exhibitions and conferences from concept to implementation.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Prepare and negotiate advertising and sales contracts.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
- Gather and organize information to plan advertising campaigns on appropriate media – (Print, Digital, Radio, OOH etc).
- Confer with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost-effectiveness of promotion campaigns.
- Be in line with trends to stay informed on trends, innovations, and changes that affect media planning.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Plan and execute advertising policies and strategies for organizations.
- Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
- Coordinate with the media to disseminate advertising.
- Represent company at trade association meetings to promote products.
- Vendor management to manage and distribute branded collaterals.
Qualifications -
- Graduate and MBA in marketing, with specialization in advertising preferred.
- Minimum 3 years of Relevant experience in Advertising and sales promotions.
Required Skills
- Thorough knowledge of MS Office, Adobe Photoshop, Corel Draw, and video editing (preferred).
- Content creation strength in terms of language used in communication.
- Knowledge of Hindi preferred.
- Vendor/advertising agency coordination experience.
Please share your cvs to [Confidential Information] - subject : Application for Team Member - Sales Promotions and Advertising & Branding - chennai location
