Team Member - Data Analytics

Job Description

Job Purpose

The purpose of the job is to identify and implement new processes or methods within the Digital Operations function driven by an outside-in stimulus [business / regulatory / market driven need etc] The role holder is also required to enhance Customer Experience across all Digital Touchpoints through process changes & standardization.

Job Context & Major Challenges

Job Context/ Job Challenges:
Organisation Context
Established in 1994, Aditya Birla Sun Life Asset Management Company, (ABSLAMC) is a joint venture between Aditya Birla Group and Sunlife Financial Inc., a leading international financial services company in Canada.

ABSLAMC is a fund manager for Birla Sunlife Mutual Funds and currently ranks as the fourth largest fund Management houses in India with a total Average AUM base of over INR 2 Lakh 45 Thousand crores (as on Nov 2017)There are approx. 119 schemes managed by the organisation as on Nov 2017. The Company follows a long - term, fundamental research based approach to investment and thrives to provide a transparent and ethical services to its investors.

One of the key challenges for ABSLAMC has been to maintain a balance between moving with dynamic and constantly changing regulatory norms of the country and maintaining growth and profitability in the extremely competitive market. And some of key strengths of the organization that have helped it to sustain and grow are:
Focus on Technology - The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders, whether it is employees, clients or distributors
Product Innovation - ABSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative, category defining products like Birla Cash plus, etc.
Research based approach - ABSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in
Strong Distributor Delivery Mechanism - The Company has developed a 4 -pronged sales/delivery mechanism to ensure maximum reach and penetration to the end customers. This mechanism includes Company's direct Channels (branches/online), Independent Financial Advisors (IFAs), National Distributors (ND) and Banks.
Regulator Interface - ABSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) with quite a few members of the top management being a part of the AMFI Board. It has hence ensured that it can discuss any new Industry development from a regulatory perspective at the initial stages with the Regulator as well as the Industry Association
People Management - ABSLAMC believes in continuously measuring the perception of its people using a 4-S approach, namely Satisfaction, Say, Stay and Strive, which has enabled it to garner a workforce committed and aligned to the overall business success.

Key Challenges for the role are as follows:
To manage existing and create new functionalities that are offered across online channels.
Execution of new processes based on ideating, process mapping, rollout after stakeholder sign-off.
Identifying and implement innovative delivery mechanisms, new products, new functionalities and features aimed at enhancing customer experience.
Cost Optimization through process automation and increasing process efficiency.
Innovating, benchmarking activities carried out on an ongoing basis to provide best in class digital experience to customers and partners while keeping the risks low and being high on compliance.
Conducting scoping out the enhancements & new developments, project managing the delivery, BRD sign-off, UAT Testing and delivery.
Closely coordinating across internal stakeholders like - Operations Team i.e. Unit Admin & Branch Operations, Customer Service, Marketing, Risk & Compliance, Customer Service and external stakeholders like RTA, Banks, Payment Aggregators, IT Team & Solution Providers.
Identify transactions and services that can be digitized to create Service Differentiator and enhance customer experience.
Ensure highest availability and scalable processes to ensure least failures.
Enhance customer experience through reduction and simplification of transaction steps through optimization in User Interfaces across all digital channels.

Key Result Areas