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Job Description
Job Description
Job Purpose
Establish contacts with Brands, Retail and buying houses and set excellent standards of serviceability for the entire textile value Chain in markets of South India. Execute the strategic initiatives as directed by senior team for business development. Generate Volumes for Birla Cellulose through Brands and Retail
Job Context & Major Challenges
Job Context
Started with a modest production capacity of 5 KTPA, Aditya Birla Group through its Pulp & Fibre business is the largest producer of VSF Globally with annual capacity of 730,000 tons with production facilities scattered over geographical location of India (3 units), Thailand, Indonesia and China.
The group has also concurrently expanded its capacities of production of dissolving grade pulp to support the raw material requirement of its VSF operations.
Group plans to aggressively expand capacities of Viscose fibre to cross 1 Mn tons
Job Context
1) Developing new contacts and further strengthening the contacts that already exist. Executing sales for generating incremental volumes over a large existent base by working with pre-selected group of Partners.
2) Interacting and understanding the different stages up the value chain other than our existing line of business, as it supports international Brands, exports & buying houses and Wholesale trade in Northern India , the drivers and trend setters for the textile business.
3) To increase market share, applications which adds value in apparel, Home Textiles and technical textiles need to be introduced to international Brands, exports & buying houses, wherein BC products are the key ingredient, in the North Indian region. This shall facilitate to increase the overall share of viscose in the fibre basket of the region.
4) BC is at the threshold of launching speciality and exotic fibres which need adoption by the international Brands, exports & buying houses, top fabricators, RMGs in India, since a large part of world production is concentrated in South of India.
5) Awareness level of competing fibres, mainly cotton and polyester is much higher with consumers thus it becomes imperative for BC to engage with Brands and market leaders in retail to create more awareness for BC products and deliver value.
Major challenges
1)Birla Cellulose fibres are amongst the costliest fibre with functional Limitations, making it a daunting value proposal in each order build-up
2)Interacting with the rest of the value Chain apart from just spinners, understanding technical and commercial concerns at each level.
3)Contributing in product perfection by communicating the appropriate market feedback to TRADC and R & D team.
4)Competing with cotton & polyester which are well entrenched due to consumer awareness of their benefits/constraints and converting their users on to Birla Cellulose fibres is a challenge.
5)To align value chain partners for quality in Viscose based fabric to the export market & international is a challenge
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Support in strengthening the international Brand/Buying house market of Northern India by increasing viscose quantities sold through the Brand/ Export & wholesale channel in North India route, achieved through working closely with the targeted list of potential value chain partners and selected buyers | a) Understand and service the backward and forward linkages of the target markets b) Familiarizing the targeted Brand and Retail with the new applications and products of BC thereby generating volumes for BC products. c) Garnering the feedback of brand and retail and communicating the same to TRADC and R&D for better understanding of the consuming market. |
| KRA2 | Execution of the market development in markets of South India for successful BC products | a) Engage with customers with shortlisted BC products already in our basket which can fit their product profile. b) Coordinating with hubs to create a vendor base to ensure link-ups for all successful products c) Extending support to the value chain partners through TRADC for sustained market development |
| KRA3 | Serviceability to International Brands/ Exporters / Buying Houses & wholesale channel in North India | a) Obtain feedback from value chain partners for optimization of the processes and on the new products developed b) Coordinating with sales and logistics team for facilitating the serviceability after receiving orders c) Co-ordinate with TRADC on new applications and also for Technology transfer for new adopters for the application |
| KRA4 | Integrating with major Hubs in India for downstream market link-up | a) Supporting the spinners who are our direct customers by creating a pull from the downstream industry b) Finding vendors for partnering in the growth of our customers (finding vendors for processing, weaving, finishing, garmenting etc.) |
More Info
Key Skills
Sales & Marketing Skills
About Company