Team Leader - Sampark

Job Description

Job Purpose

This role is responsible for managing Sampark queries & escalations for the Zone, who will be actively involved in the Distributor engagement, distributor servicing over phone and achievement of the sales target.

Job Context & Major Challenges

Job Context/Job Challenges:

Established in 1994, Aditya Birla Sun Life Asset Management Company, (ABSLAMC) is a joint venture between Aditya Birla Group and Sunlife Financial Inc., a leading international financial services company in Canada. ABSLAMC is a fund manager for Birla Sunlife Mutual Funds and currently ranks as the fourth largest fund Management houses in India with a total Average AUM base of over INR 2 Lakh 45 Thousand crores (as on Nov 2017). Out of the 42 fund houses in the country, ABSLAMC ranked 1st in Fixed Income AUM and 5th in Equity AUM category respectively. As of November 2017, the Average AUM market Share of the organisation was approx 10.73%. The company grew its investor client base by 44% to about 5.2 Mn from 3.6 Mn from the previous year, thereby bagging a second position in this category.

One of the key challenges for ABSLAMC has been to maintain a balance between moving with dynamic and constantly changing regulatory norms of the country and maintaining growth and profitability in the extremely competitive market. And some of key strengths of the organization that have helped it to sustain and grow are:
Focus on Technology-The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders, whether it is employees, clients or distributors
Product Innovation-ABSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative, category defining products like Birla Cash plus, etc.
Research based approach-ABSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in
Strong Distributor Delivery Mechanism-The Company has developed a 4 -pronged sales/delivery mechanism to ensure maximum reach and penetration to the end customers. This mechanism includes Companys direct Channels (branches/online), Independent Financial Advisors (IFAs), National Distributors (ND) and Banks.

Job Context-
Retail business is an important arm of the MF business. It helps the AMC garner equity assets, which is the most profitable asset in this business. It also helps in increasing the reach and penetration of various products across various geographies. There are multiple channels involved in this set up namely-MFD (Mutual fund distributors), ND, PCG & Banking.

MFD Channel is the most critical channel for retail sales, majority bulk business is garnered from this channel. The channel helps us to increase our distribution and ensures our presence across the length and breadth of the country.

PPD-VRM will be responsible for servicing the distributors virtually-(Emails/Call).
PPD-VRM also provides virtual support to Sales RM on call
MF Distributors will be mapped to each VRM and they will be the one-point contact for generating business from them virtually.
VRM would need to connect with the distributors using the existing PPD IVR numbers and e-mail ID.
Since this is a virtual model, no meeting in-person is required as of now. As such, a VRM will be functioning from their existing branches.
All necessary trainings of products, selling skills and soft skills will be provided to help them become the virtual relationship manager.

Key Result Areas