Implement digital banking adoption strategies in alignment with regional and national business goals. Develop actionable plans to increase customer engagement with the bank's digital products and services.
Team Leadership
Lead and manage a team of Digital Banking Champions and Team Leaders within the assigned area. Provide direction, mentorship, and performance oversight to drive results.
Customer Onboarding & Engagement
Oversee initiatives to onboard new and existing customers onto digital platforms (mobile banking, internet banking, UPI, etc.). Track progress and implement improvements to enhance user experience.
Performance Monitoring
Set adoption targets for the area and ensure achievement through continuous tracking of key performance indicators (KPIs). Identify and address areas of underperformance.
Collaboration & Stakeholder Management
Coordinate with branch heads, regional offices, and other internal stakeholders to ensure alignment of digital initiatives. Promote cross-functional collaboration to support regional goals.
Training & Development
Identify training needs and facilitate regular capacity-building initiatives to ensure team members are well-equipped to promote digital adoption.
Customer-Centric Approach
Ensure all digital initiatives are aligned with customer needs and expectations. Gather customer feedback and work with relevant teams to improve service quality.
Reporting & Analytics
Generate periodic reports on digital adoption metrics, trends, and success stories. Use data insights to refine strategies and ensure continuous improvement.
Educational Qualification:
Graduate degree from a recognized university.
Postgraduate degree in Management or related field is an added advantage.
Desired Experience:
5+ years of experience in banking or financial services, with at least 2 years in a leadership role.
Prior experience in digital banking or digital transformation initiatives is preferred.