KEY RESPONSIBITILES:
- Revenue generation for the company through Multimedia solutions
- Making sales calls
- Preparing client proposals & presentations
- Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly
- Preparing sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc. and ensuring adherence of such processes
- Maintain strong relationships with clients and agencies in the person's portfolio
- Market Information
- Conducting competition tracking and monitoring on frequent basis
- Understand in detail about client spends at a brand level and then develop Go to Market approach
- To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties
- Media Tracking to generate prospects
- Provide written brief to programming for the spot / commercial based on inputs from client / agency
- Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)
- Ensure the pricing is maintained as per stipulated target
- Work to bring the core brand creative to life by designing a multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR
- Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment
People Management
- Monitor, coach and mentor team members in closing large value sales closures by meeting & building relationships with decision makers of key accounts
- Conceptualise and implement monetizable opportunities and motivate the team to sell the idea
- Identifying the right talent and investing time in developing them by frequent feedback on their performance
INTERNAL STAKEHOLDER MANAGEMENT:
- Content Team, Finance, Scheduling, Corp Office etc.
TECHNICAL SKILLS & QUALIFICATION REQUIRED:
- MBA / PGDM with 7-10 years of experience in Sales & Marketing from any Industry
PERSONAL ATTRIBUTES:
- Collaboration
- Adaptability
- Strong branding focus
- Team Handling experience
- Understanding of local market & language is mandatory
Must be willing to travel locally for client meetings
