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Education :Bachelor s degree + MBA (Preferred)Minimum 60 % marks WorkExperience:Min: 10 Year(s) - Max: 15 Year(s) in Market Research / Product Research 4
Role:
Team Lead Responsible for leading the product research team - responsible for identifying validating customer needs, product features and future vehicle concepts, with the aim of bridging the gap between consumer expectations and product development.
Responsibilities:
Lead the conduct of qualitative and quantitative research on user preferences, pain points, and unmet needs.
Oversee validation of vehicle concepts and feature sets through surveys, focus groups, and in-market experiments.
Analyse vehicle feature desirability, pricing elasticity, and willingness-to-pay.
Ensure the benchmark of global vehicles track innovation trends in vehicle design, connectivity, and sustainability.
Collaborate effectively with Product Planning, Design, Engineering Marketing teams to guide product specifications and value propositions.
Manage third-party research agencies and data providers to deliver custom studies and reports.
Present actionable insights to leadership through dashboards, presentations and executive briefs.
Competency Requirements
Technical/ Functional:
Research Methodology Knowledge - Proficiency in qualitative quantitative
Analytical skills - Ability to analyze data and derive meaningful insights.
Expertise in creating impactful data visualizations using tools like MS PowerPoint
Statistical Software Proficiency - MS Excel, SPSS or equivalent tools.
Business Acumen - Strong understanding of business portfolios, financial metrics, and their implications.
Behavioral:
Leadership and Team Management: Ability to lead and develop team capabilities.
Communication Skills: Verbal written, reporting, and presentation skills.
Strategic Thinking: Ability to connect research findings with business implications and strategic goals.
Detail Orientation: Strong attention to detail and a research-oriented mindset.
Collaboration: Proven ability to work effectively in cross-functional teams (CFTs) across product planning, engineering, marketing, finance, etc.
Self-Motivation: Eagerness to learn and adapt to new challenges.
Maruti Suzuki was established with a dream to provide the 'Joy of Mobility' in the early 1980s. With a humble start of manufacturing about 20,000 cars in a year, the Company has grown leaps and bounds, manufacturing close to 2 million cars a year in FY 2022-23.
Job ID: 120186533
