Key Responsibilities:
Digital Strategy Execution
- Implement and localize digital adoption strategies to meet area-specific objectives in alignment with national goals.
- Identify key focus areas to enhance digital penetration across customer segments.
Team Leadership
- Lead and manage a team of Digital Banking Champions, Team Leaders, and support staff within the assigned area.
- Promote a high-performance culture and ensure the team is aligned with digital growth objectives.
Customer Onboarding & Engagement
- Drive initiatives for onboarding customers onto digital platforms such as mobile banking, internet banking, and UPI.
- Monitor onboarding performance and identify opportunities to enhance customer engagement and retention.
Training & Capability Building
- Organize training sessions for field teams and branch staff to improve knowledge and promotion of digital banking products.
- Ensure teams are equipped with tools and knowledge to support customer onboarding and digital service usage.
Performance Management
- Track KPIs related to digital product usage, customer onboarding, and adoption success rates.
- Generate reports and insights to support data-driven decisions and continuous improvement.
Stakeholder Coordination
- Work closely with branch heads, area officers, and internal stakeholders to ensure seamless implementation of initiatives.
- Act as a bridge between regional leadership and ground-level teams.
Customer Experience Enhancement
- Champion a customer-centric approach to digital adoption efforts.
- Gather and analyze customer feedback to implement improvements in digital user experience.
Compliance & Risk Management
- Ensure adherence to regulatory requirements and internal digital banking policies.
- Promote secure onboarding practices and digital transaction safety across all touchpoints.
Educational Qualification:
- Graduate degree in any discipline (mandatory)
- Postgraduate degree in Management or related field is an advantage
Experience Requirements:
- Minimum 5 years of experience in banking, with at least 2 years in a digital banking or leadership role
- Proven track record of managing teams and executing regional initiatives
